Solus are to distribute Neudorff products in the UK, the German company announced yesterday, following strong launch year sales for the brand here.

Neudorff said planned investments for 2013 included a major marketing campaign with TV advertisements and the creation of a dedicated sales team. With Solus as their new exclusive distributor, they were now fast tracking their strategy to establish themselves as a key supplier, they added.

Hans-Martin Lohmann, MD of W. Neudorff GmbH KG, said: “We have specialised in the research, development and production of natural products for the garden for more than 150 years. With this expertise, we develop unique and innovative products.

Solus, he said, were “the perfect partner”, with their 30 years experience, deep industry knowledge and leading delivery service.

Nick Davies, MD of Solus, said: “We are happy to have Neudorff as a new great brand in our portfolio and to be able to satisfy the increasing demand for natural gardening products.”

New Neudorff lines for 2013 include Pyrol Bug & Larvae Killer for Roses and the Organic Rhododendron, Azalea & Camellia Food with unique mycorrhizal fungi that can increase the size of the root system by up 150 times, even in acid soil.

Neudorff parted company with their original distributors, Doff Portland, earlier this year.

Information: www.neudorff.co.uk