‘Must buy’ plants are key to success
Bargain plants at the garden centre entrance are one of the keys to plant sales success for the Gold Award winning team at Scotsdales, Cambridge. Lizzie Gage said: “We always have a ‘must buy’ plant offer right at the front door so that customers have to pick one up and once they’ve done that the next thing they are looking for is a trolley or basket, which makes it much easier for them to buy more during their visit.” When GTN met the team as part of the judging for The Greatest Plant Retailing Awards the offer was a Chrysanthemum for just £1. How many times a year do you have a bargain plant offer at your front door? If you buy well from your suppliers it is possible to do all-year-round, according to Lizzie.
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