Kings Seeds are donating funds to two charities from sales of their new red poppy called ‘Victoria Cross’ and their traditional Field Poppy.

The first, The Victoria Cross Trust, was established as a charity just over a year ago to help restore and maintain the war graves of servicemen awarded the Victoria Cross in the UK, the highest military decoration for gallantry and valour awarded to British and Commonwealth servicemen during many wars.

The second is the Greenfinger’s ‘Rosy Cheeks Appeal’ to create gardens in children’s hospices around the UK.

The Victoria Cross Poppy, new to Kings in 2014, features a striking white cross, in the centre of its crimson flowers, with each individual petal fringed with lacy edges.

The traditional Field Poppy, also known as Corn Poppy, has large vivid scarlet flowers, a familiar sight in fields on lightly cultivated soils, especially corn fields, between June and September.

Kings will donate 50p from every packet in a charity fund to be divided equally between the two causes.