BETA International, the only equestrian trade show in the UK, is coming to Stoneleigh on 10-11 September. But don’t be fooled by the name, there’s a huge range of products available to support those in the garden centre trade too.

BETA International has been sponsored by Neue Schule for the past 10 years and has been a firm favourite in many a retailer’s calendar for a long time.

It attracts manufacturers and wholesalers from all over the UK and beyond as exhibitor, with thousands of visitors coming to enjoy everything available. It’s the place to see new products (thanks to the Horse & Rider Magazine New Product Gallery), meet new suppliers, look at best-selling lines, try new things, get show only offers, network (the LeMieux Coffee Shop is a great place for this) and also take advantage of the talks held on the seminar stage that take in many aspects of business including the challenges and opportunities faced by many at the moment, social media, upcoming trends and equestrian subjects too.

“The great thing about BETA International is that there really is something for everyone,” said Claire Williams, Executive Director of the British Equestrian Trade Association (BETA) that owns BETA International.

 “Although we have many equestrian retailers come and see us, with the range of products on display from the exhibitors, we also have an increasing number of pet shops, garden centres, country stores as well as those involved with the associated trades.

"With lots of shops looking to diversify, it’s a brilliant opportunity to see what’s available beyond normal buying habits, but the exhibitors we have also cater well to many different types of shop. We have manufacturers of yard equipment, buckets and rubberised items, bird feed, animal bedding, pet accessories, footwear and clothing – the list goes on and on!

In addition, on the Sunday evening, the ETN New Product Awards will be presented, alongside the best stand awards that will be judged by a representative of Here4Horses, BETA International’s selected charity, and Magnolia Cup winner Ashleigh Wicheard.

For people who visit, there’s the opportunity to win great prizes too with a Tech Hamper made up of tech products to help support businesses, and a Product Hamper made up of thousands of pounds worth of products from exhibitors up for grabs each day. All visitors are entered automatically when they scan into the show.

The event is happening on 10th and 11th September at the NAEC Stoneleigh. What’s more, tickets are free for members of the trade, and parking is free too. Get your free ticket through this link https://beta-international-2023.reg.buzz/