Visitors to Gardman’s stand at Glee (15-17 September, NEC, hall 5, stand B30-C31) will have a chance to see final details of the company’s new ‘Trust us to deliver’ strategy and its sales initiatives.

Five sales initiatives cover sharper pricing to drive sales volumes, offers to drive footfall, merchandising to maximise yield per square metre, new product ideas and category solutions.

Duncan Ross, director of garden centre sales at Gardman, says that while garden centres had seen better trading this season compared to last year, there is no room for complacency. “Capitalising on every opportunity for a sale is important,”he said. “Giving shoppers the products they want at compelling prices is the key and we are working closely with retailers to help them do exactly this.

“At Glee, retailers will be able to see the sales initiatives brought to life across our wild bird care, lighting, core gardening and hanging garden ranges.”

The ‘ShaRRPer Pricing’ initiative has already been launched for Gardman’s bird care range; the price of 53 key bird care products has been cut, 29 new sales boosters are available and the minimum volume has been cut on 42 existing sales boosters.

You can book a showroom visit by calling 01406 372237 or by emailing orders@gardman.co.uk.