Briers new products notch up four Top 50 best-sellers
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Briers made an instant impact in the GTN Bestsellers chart in the new year, with four of its most recently launched products appearing in the Top 50 for the past two weeks. GTN collects and analyses garden centre EPOS data every week to produce the industry’s most reliable guide to topical volume sales. Briers made the chart with the following quartet, all launched at Glee 2014: Bamboo Gloves Purple – bamboo linings with a textured coat for grip. In on-trend purple. SRP £3.99 Jersey Mini Grip Gloves Lavender and Jersey Mini Grip Gloves Pink – fluffy on the inside for comfort, grippy on the outside palm for functionality, with a knitted cuff to keep dirt out. SRP £2.59 Secateurs and Glove Set –All Seasons glove and co-ordinating secateurs. SRP £5.00 Briers MD Jackie Eades said it confirmed that their trend predictions were “spot on”. The company used the latest research to rebrand its point of sale materials and in-store presentation to create a dynamic new look.
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