WHM Pet Group, home of the Marriage’s and Honeyfield’s brands, has announced that Graham Tarrant has joined the team as National Account Manager. 

As National Account Manager, Graham’s role will encompass building strategic relationships with key customers, driving sales growth, negotiating contracts, and managing promotional plans. Graham will also lead joint business planning and performance analysis to ensure mutual account profitability.

With focus on both key branded ranges within the Garden Centre channel and own label opportunities with core pet and retail accounts, Graham will have significant versatility within WHM Pet Group’s diverse customer base. 

Graham’s career began in retail, before he moved into purchasing within the garden centre industry. He went on to work in business-to-business sales with a premium problem-solving product company, swiftly progressing to manage both the sales team and key national accounts. 

Most recently Graham was National Account Manager for Certainly Wood, overseeing both UK and export markets. He holds a BA in Business Management, as well as having completed additional studies in account management and negotiation.

“I am proud to have been selected to join WHM Pet Group,” said Graham. “The team is incredibly knowledgeable, welcoming, and team focused and I’m excited about the opportunities ahead to grow with the business.

“My background in both buying and selling has given me a balanced perspective and a strong focus on delivering results. Throughout my career I’ve developed a keen interest in strategic account development, customer relationship management, and commercial negotiation. I believe that trust-based relationships, active listening, and clear communication are the foundations of success.” 

Graham has a passion for the pet sector. At home he has a laid back Cavapoo named Rosie, a pond full of fish and regularly feeds the wild birds in the forest beyond his house.

“We are delighted to welcome Graham into the fold,” said Sam Marriage, Managing Director of WHM Pet Group. ”He brings a wealth of knowledge and expertise to the business to enhance our continued journey of growth and development in the small animal, indoor bird and wild bird categories.”

WHM Pet Group supply retailers and farmers with premium quality wild bird, indoor bird, small animal, racing pigeon, pig, poultry and ruminant feeds.  

For further information visit: https://www.marriages.co.uk/