QVC provides opportunities for the gardening industry
 If you’ve seen the film ‘Joy’, you might have a slightly folksy view of QVC. And you might wonder why Kelly Hoppen, Liz Earle and Michael Dell, amongst others, bother to appear on the shopping channel.
Quite simply, it’s because QVC is the world’s leading multi-category video and e-commerce retailer and it can help them sell huge quantities of their products, not just on QVC but in-store too.
Richard Jackson is the Gardening Presenter, as well as the biggest garden supplier, to QVC UK. He discusses the background to this shopping phenomenon and the opportunities for the gardening industry.
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