In This Issue
Cowells saved from becoming a housing estate
“Business as usual” at up-for-sale Wyevale Garden Centres, admits CEO
May is a record for garden centre sales volumes... but only just
Business as usual at fire-ravaged Strikes within weeks
Total plant sales for May up by 21%
GIMA Golf & Activity Day a resounding success
John Athwal celebrates in true Premier style
Highfield Garden World welcomes third generation
Marathon walk to raise cash for Macmillan Cancer Support
Morrisons store reveals plans for garden centre
April was a rollercoaster month for garden centre sales
Plans to double size of Otter garden centre
Kent & Stowe launch 'Dig for Victory' gift range with Imperial War Museum
Bransford Webbs gears up for HTA National Plant Show
Extensive trialling leads Syngenta Flowers to resilient Imara impatiens walleriana
EU's PEST committee must separate fact from fiction
Help pondkeepers prepare for Summer with Tetra
Get your own copy of GTN Xtra
Pet firm fined £30,000 for supplying ‘fire-risk’ cushions to garden centre
Garden products up by 6% but 25% below record high
No making up of lost ground for Veg-2-Gro sales
Record May for Growing Media volumes
31 Novelties for the Novelty showcase at Garden Trials and Trade
Johnsons extends range to follow growing organic trend
Worfield Plants introduce new sales executive ahead of HTA show
Plantarium 2018: the ideal place to present your company
Wyevale Nurseries staff celebrate promotions
David Domoney shares ‘Grow Your Own’ knowledge with Mr Fothergill’s sales force
The best of last week's
Record-breaking month for up-for-sale Wyevale
Garden centre business back to normality...almost!
Gardman lands on National TV for the first time
LOFAssured initiative gains strength
Bestsellers Top 50 charts every week
Buy your subscription to GTN Bestsellers
All the latest news from the world of garden centre catering
Abundance of inspiration from HTA Catering Conference
Squire’s serves up a delicious Wimbledon Cream Tea
Tong's Catering Supervisor recognised as a Rising Star
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Highfield Garden World welcomes third generation

 

The 132-strong team at Highfield Garden World in Gloucestershire now includes members of not two but three generations of the founding Greenway family. Emma Greenway, 25, has recently joined her father, aunt and grandmother in the family business.

 

In its 97-year history, Highfield has gone from a small business growing willow for basket-makers to the popular (10,000 customers a week) restaurant and retail destination it is today.

 

Emma's arrival is the latest in a long line of changes which the Greenways have implemented and navigated over the years. She spent a couple of years in the business previously, before leaving to start a family and work in property for a while. Now she's back, and by all accounts it's for good.

 

Emma commented:  "I feel proud and excited to be back in the family business and part of future plans. In my current role I am part of the cash office team and I am responsible for processing the takings from each department every day for analysis.

 

"I also run the various customer coach trips which we organise to take customers to lovely events and places around the country. The combination of these two means I spend proper time getting to know some of our customers, and it also gives me really useful insight into what sells well and when across the whole site."

 

Joan Greenway, MD, founder and Emma's grandmother, said: "It's great that another generation of the family is now involved, and Emma certainly has the determination you need to succeed in what is a very competitive market."  

 

Emma's father Tim Greenway added: "She's definitely not shy in voicing ideas and opinions, and we don't always see eye to eye, but I know of old that's all part and parcel of working with family!  As she gains experience and insight her contribution will become increasingly important."

 

When asked about any future plans for Highfield, Emma said: "I am still learning and taking everything on board at the moment but I can see our restaurant has been a fantastic success to the point that it's now full to capacity, so I think as a business we would benefit from looking at ways to develop that further.  

 

"Helping customers with busy lifestyles get the most from whatever outside space and free time they may have is vitally important and we are all working to expand our range of instant impact, zero maintenance products going forward - for example items like colourful pots and planters, garden mirrors, good-looking outdoor furniture and even artificial grass. In fact I'm having some put down in my own little patch of outside space this summer!"

 

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