‘Focus on your point of differentiation’ was the key message from garden retailers at the latest meeting of the HTA Retail Management Group, which took place in London this week.
The opening months of the year have been dismal for the trade thanks to the ongoing challenges of the weather. However, garden retailers remain cautiously optimistic about the months ahead and are eagerly waiting for spring to truly arrive.
Core gardening categories remain challenged whilst other areas including catering, giftware, food shops and food halls appear to be more resilient. Several members reported healthy growth in houseplant sales – perhaps a result of customers not being so active in their gardens.
Chair of the Retail Management Group, Adam Wigglesworth from Aylett Nurseries, comments, “There is pent up demand out there and customers are frustrated that they still can’t get out into their gardens as much as they would like to at this time of the year. This gives us hope for the months ahead as long as the weather is on our side.”
He adds: “Garden centres are well stocked, looking good and ready for business. We have a significant advantage by being pleasant places to visit but what we need to ensure is that we convert this into action and give people a reason to visit.
"A point of differentiation is vital to make sure that people choose to visit you over any competing destinations. People are looking for inspiration, theatre and magic along with knowledgeable staff and excellent service.”
