Bulrush Horticulture is celebrating a major milestone for one of its longest‑serving team members, as Area Sales Manager Michael Clarricoats marks 25 years with the business.

Michael joined Bulrush in November 2000 and has been a familiar and trusted partner for growers across southern England ever since. Over the past quarter‑century, he has supported hundreds of nurseries, as part of the Bulrush sales team, building long‑standing relationships grounded in technical knowledge, honesty, and a true commitment to helping customers succeed.

Michael’s achievement reflects a wider trend within Bulrush, where he is one of a number of long-serving colleagues who have chosen to build their career at the company. The business credits much of its success to the strength, experience, and continuity of its team — many of whom have spent decades working together and supporting growers through an evolving horticultural landscape.

Reflecting on his 25 years in the industry, Michael Clarricoats said: “I still thoroughly enjoy my job because no one day is ever the same and every grower brings something new. I’ve been lucky to work with fantastic customers and colleagues who genuinely care about what they do. Some of the growers I support today are people I first met more than two decades ago, and those long‑term relationships are one of the things that make the job so rewarding. The industry has shifted quite a bit since I first joined but it’s still a great sector to be in. I love the people I meet and the fact that quality and consistency still matter above everything else.”

Michael adds: “Bulrush is a really nice company to work for. We’re smaller than some of the big corporations, which means you actually get to know people – I’m on first‑name terms with the MD – and it also means that they genuinely take an interest in you and want to support you. Even after 25 years, I’m still learning, still meeting new growers, and still enjoying being part of the industry. Seeing businesses grow and knowing we’ve played a small part in that journey is something I’m really proud of.”

Alex Julien, Sales Director at Bulrush Horticulture, said: “Working at Bulrush is like being part of a family and we know how fortunate we are to have as many long-serving colleagues as we do in the business. I’ve been with Bulrush for more than 20 years now and we sometimes joke that I’m still one of the new ones!

“Michael’s dedication over the past 25 years is a brilliant example of what underpins Bulrush’s reputation. Our customers value consistency, expertise, and people who sincerely care – and Michael embodies all of those qualities. He has been supporting growers for a long time, and you can see the trust he’s built over the years. He knows his customers, he listens, and he really wants to help them succeed. As the industry continues to evolve, having experienced colleagues like Michael on board, supporting our customers is invaluable. We’re delighted to celebrate this milestone with him.”

Bulrush continues to invest in its people, recognising that long‑term partnerships – both within the business and externally – are central to its ethos and future success. Last year, the leading substrate supplier created further job opportunities in the industry, increasing the workforce at its main production site and also expanding its sales team with the appointment of Darren Selvey as Sales Manager for the Midlands, working alongside Michel Clarricoats and Rob Aveyard.

Find out more 

Connect with Bulrush today to learn more about our innovative product portfolio and discover how we can support your journey next season and beyond.

To find out more, contact your local area manager, call 028 7938 6555 or please visit bulrush.co.uk