January is a bonanza for early bird compost sales
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Overall garden centre sales of January may be down year on year (-9.2%) but sales of growing media have raced ahead at impressive rates as hardy garden centre customers take advantage of keen early bird offers.
The GTN Bestsellers Growing Media Top 50 index is currently up 65% on last January and 74% up on January 2014.
High levels of growing media sales usually indicate high levels of growing activity, which is great news for all of us. Sales of Veg-2-Gro lines are also on the up.
Garden product sales, however, have not grown at all so far. If customers are buying early bird compost offers why are they not picking up other early bird gardening offers too? Is it because inside gardening areas are still not quite ready after the change over from Christmas? How about merchandising all of your early bird gardening offers on the way to and from, or alongside, your growing media offers.
Do let us know why you think garden products have been slow to take off while growing media races away. Email trevor.pfeiffer@tgcmc.co.uk
GTN Bestsellers Top 50 sales volumes compared to the same week last year...
- Garden Products - down 30%
- Veg-2-Gro - up 22%
- Growing Media - up 84%
- All Items Index - down 5%
To subscribe to GTN Bestsellers email karen.pfeiffer@tgcmc.co.uk
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