In This Issue
Glyphosate licence approved for 5 years
Durston's BUY BRITISH Campaign hailed a success
We cleared out Homebase management too quickly, confesses parent company's new CEO
November plant sales up 23% so far
Houseplants see a resurgence with younger generation
Santa Paws delivers memorable experiences for Pet Owners
Christmas product sales power ahead
Free Christmas tree collection service created to help future gardening projects
Over 60 new varieties in T&M new seed range for 2019
HTA briefs Westminster on industry's post-Brexit hopes and fears
Brookfields becomes a winter wonderland
Postive response to Glee at Spring Fair 2018
Party time for Newbank founder at 90
Tong lights up Christmas once again with award-winning displays
Dogs can meet Santa Paws at Squire’s
Maxicrop arrives in SBM Warehouse
Yorkshire nursery plays key role in boosting UK tree population
Get your own copy of GTN Xtra
Houghton Hall, Wilmslow and Livingston are Klondyke winners for 2017
Houseplants, lights and cuttings drive sales
Reindeer falls sick at Polhill grotto launch
Bird feeding gets all decorative
Former UK Ambassador to speak at 2018 GCA conference
Christmas records almost broken already
Stylish new Plantpak range launched in time for Christmas
The best of last week's
So what went on behind closed doors at the Wyevale suppliers meeting.?
Garden centres defend use of reindeer after animal rights protests
Is Christmas peaking too soon?
Bents and Castle Gardens are GCA Christmas Winners for 2017
Bestsellers Top 50 charts every week
Buy your subscription to GTN Bestsellers
All the latest news from the world of garden centre catering
Energy-saving Grab & Go cabinet wins top award
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Email neil.pope@tgcmc.co.uk, or trevor.pfeiffer@tgcmc.co.uk or call the GTN News team on 01733 775700


Postive response to Glee at Spring Fair 2018

The response to Glee at Spring Fair 2018 has been incredibly positive, says event director Matthew Mein. "Garden centre retailers have been telling the Glee team that with shorter ordering patterns the introduction of Glee in February will be a welcome addition to the buying cycle," he said.

 

Matthew took the opportunity to answer questions on the new initiative.

 

Why has Glee added an additional show at Spring Fair?

Glee at Spring Fair has been introduced for a simple reason – Spring Fair is the UK’s No.1 Home and Gift Fair, so the audience is already there, ready and willing to do business. Garden centres are already attending Spring Fair, with owner/operators and gift buyers out in force. Glee’s aim is to encourage other category buyers from across the gardening spectrum to maximise their attendance at Spring Fair.

 

Taking place from 4th-8th February, Glee at Spring Fair will give retailers the opportunity to see new and best-selling ranges ahead of the spring season. A second edition at this time of year will give retailers an additional destination to refresh their ranges for key retail spikes and also provide garden buyers with the latest concepts and trends for 2018, helping them to direct their buying. 

 

What shape will it take? What content will it have?

Glee’s concession will be located within Spring Fair’s Hall 3, located alongside popular product sectors such as Christmas Gifts, Floral and Seasonal Decorations (Hall 2), and Greetings & Gifts (Hall 3). It will be a concession that will deliver a selection of some of the best products from some of Glee’s core product sectors, retaining Glee’s signature boulevard aisle, highly-recognisable branding and with core gardening at its heart.

 

There will also be a Glee Café, which will act as a hub for Glee’s supporting trade associations – The HTA, GIMA and Gardenex. Offering a wealth of knowledge and benefits, the presence of these trade associations will be a well-attended part of Glee at Spring Fair. GIMA will be bringing its popular Buyer Connect event, helping those exhibiting to maximise their exposure to key garden retail buyers through special speed networking sessions. International buyers will also be able to meet with enthusiastic suppliers within Gardenex’s own International Buyer Event. With 121 networking meetings set to take place within these two events throughout the exhibition, the possibility for growth from both a supplier and retailer perspective is almost unmatched.

 

The New Product Showcase – a popular part of the annual Glee September show -  will also make its home within the Glee Café. This dedicated area will bring together the most exciting new products from Glee at Spring Fair exhibitors.

 

It has also been confirmed that on Tuesday 6th February, GTN’s Greatest Awards Breakfast will be making its debut. This event will see all the winners of the 2017 Greatest Awards – put together by the team at Garden Trade News - come together for a special networking opportunity.

 

Who can exhibit?

We’ll be welcoming exhibitors from across the gardening spectrum who will showcase products that range from garden decorations, ornaments, statuary and water features, to garden structures and outdoor entertaining. Garden care, where fashion and impulse-buy potential is at its highest, will also be a key feature.

 

To date, we have already secured a number of key brands to exhibit at the inaugural event. Amongst the names confirmed are: Pouf Daddy, Durston Garden Products, Charles Taylor Trading, Design Toscano, Neat Ideas, Darlac Tools, Harrod Horticulture, Apac Packaging, Laurica Plants and VegTrug.

 

How will Glee at Spring Fair affect the main show in September?

Glee at Spring Fair will mark an additional opportunity within the buying year. The hope is that buyers that visit Glee at Spring Fair will also earmark the September show as a must-attend event to see what the exhibition has to offer on a much grander scale.

 

What has the response been to the recent introduction?

The response to Glee at Spring Fair 2018 has been incredibly positive. Garden centre retailers have been telling the Glee team that with shorter ordering patterns the introduction of Glee in February will be a welcome addition to the buying cycle. The second Glee show will provide an opportunity for retailers to revisit their ranges and see what else is new. Taking place at the start of the season, the concession show will enable retailers to fill last minute product gaps, ensuring a full provision for the key sales period ahead.

 

Who should visit?

Any retailer who wants to maximise sales of garden products in the year ahead – especially those with a strong design focus – will not want to miss out on visiting Glee at Spring Fair.

 

How much will it cost, and how can interested parties find out more?

Pricing depends on the size of exhibition space. The Glee team would be happy to discuss individual requirements. Booking space couldn’t be easier - simply contact the Glee team by calling 020 033 2160.

 

Where do I go to find out more?

Visit www.gleebirmingham.com for all the latest developments regarding the main September show as well as Glee at Spring Fair 2018.

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