For the 40th year in a row, Dutch growers supplied flowers for the Easter celebration in Rome. A remarkable milestone that received widespread media attention – from the blessing of the flowers at Keukenhof to Easter Sunday itself, which drew billions of TV viewers worldwide.
Our own efforts also delivered strong results. The press event we organised at Gerbera United reached over 2.5 million people, while editorial collaborations generated an additional 2.3 million in reach.
Together, these efforts put our sector firmly on the global stage — proving there’s much more behind the beauty: innovation, future-proof cultivation, and the craftsmanship of growers and breeders.
