A record number of exhibitors are preparing to showcase an amazing array of pet products at PATS 2026, which opens at the NEC Birmingham today (Sunday).
The Pet & Aquatics Trade Show will stage the biggest-ever exhibition in its 17-year history when the event takes place in Halls 3 & 3A over three days through to Tuesday.
Building on unprecedented visitor growth and international expansion, this year’s exhibition promises an exciting mix of returning favourites, innovative features and new attractions designed to inspire retailers and buyers alike.
PATS achieved its highest-ever attendance figures at the NEC Birmingham in 2025, cementing its status as the industry’s must-attend event. Across the three-day exhibition, 6,021 visitors attended, representing an impressive 70% increase on the previous year.
Under the new ownership of Raccoon Media Group, the largest PATS show to date also welcomed a significant rise in global participation. International attendance surged, with 317 overseas visitors – a remarkable 169% increase year-on-year – while a record 445 exhibitors from 15 countries showcased the latest products, innovations and trends shaping the pet and aquatics sector.
“The demand for stand space at PATS 2026 has been phenomenal following the huge success of last year’s exhibition,” said Ian Reynolds, Event Director. “We’ve introduced some fantastic additions to our already successful show features, meaning there will be even more for visitors to experience."
For more than 17 years, PATS has built a reputation as the go-to platform for discovering the newest product launches, networking with industry leaders, and sourcing innovative solutions – all under one roof. Since launching in 2009, the exhibition has evolved into an essential business event for both UK and international pet retailers and buyers.
Retailers and buyers can register for PATS 2026 by going to the exhibition website www.patshow.co.uk, which has all the up-to-date information about the show.
Opening times
Sunday, 27th September 2026: 9.30am-5.00pm
Monday, 28th September 2026: 9.30am-5.00pm
Tuesday, 29th September 2026: 9.30am-4.00pm
