Belgravia in Bloom is partnering with conservation charity London Wildlife Trust to celebrate this year’s ‘Into the Wild’ themed festival.

From 22-29 May, the neighbourhood will become home to some of the world’s most beautiful and eclectic species - from pandas and peacocks, to monkeys, tigers and snakes - all recreated as colourful, vibrant floral installations.

In support of the London Wildlife Trust’s mission to boost biodiversity and inspire Londoners to connect with nature, Belgravia in Bloom will encourage visitors to celebrate and learn more about all creatures great and small through a series of unmissable pop ups, events and experiences.

The London Wildlife Trust is working closely with Belgravia in Bloom to ensure the floral installations are created using even more biodiversity-boosting plants and flowers this year. Visitors can stop by London Wildlife Trust’s hedgehog van in Eccleston Yards where festivalgoers can make their own ‘seed bombs’ to support biodiversity in their own gardens. They will also have the opportunity to show their support to the charity by donating via QR codes throughout the neighbourhood.

Matthew Frith, Director of Research and Policy at Wildlife Trust and guest judge on this year’s installation competition panel says: “At London Wildlife Trust we’re committed to inspiring people to engage with and stand up for nature, which is why we’re thrilled to further our long term partnership with Grosvenor by collaborating on this year’s Belgravia in Bloom. From the flowers used to create the magnificent floral installations, to the eclectic diversity of animals they represent, this year’s wilderness theme encourages visitors to celebrate the wonder of nature and the work to protect the places where it lives.”

From Neill Strain’s show-stopping family of peacocks on Motcomb Street, to Moyses Stevens’ playful floral jeep and Judith Blacklock’s tunnel of exotic orchids, some of the world’s most creative florists will transport visitors into the wilderness with awe-inspiring installations. Neighbourhood brands will be joining in the floral fun, from Peggy Porschen’s underwater utopia, to  Biscuiteers’ beautiful bark owl and The Hari’s mischievous orangutan, whilst some will choose to bring to life the ‘kings’ and ‘queens’ of their habitats  to pay homage to King Charles III’s coronation.

Throughout the festival, Belgravia’s leading florists and delightful shops and restaurants will also come together to create and host a series of unmissable floral themed events, offers and experiences, including ‘Into the Wild’ themed floral products, menus and cocktails:

Food & Drink

• Visitors can get hands-on with The Biscuiteers in Eccleston Yards, who will be hosting expert icing classes where participants can learn to perfectly pipe, feather, and ice floral-themed biscuits, with the chance to take home a scrumptious tin of biscuits and a repertoire of skills. Tickets are on sale now.
• The Lanesborough Hotel will be designing a special cocktail just for the occasion, aligning nicely with the ‘Into the Wild’ theme, but staying true to the festival’s traditions.
• Peggy Porschen will be offering a ‘Corals & Florals’ themed cake collection to accompany their sea garden inspired installation.
• Wine-lovers’ go-to amie will offer adorable floral ice cubes with edible flowers.
• From ‘King Louie’ cocktails – a play on TV’s famous anthromorphic orangutan – to wild-themed amenities and ‘adopt-an-orangutan’ opportunities for guests, neighbourhood hotel The Hari will collaborate with the Born Free foundation to help protect the natural habitats of orangutans.
• Mosimann’s, who celebrate their 35th anniversary during the festival, will open their doors to residents for an exclusive 3-course lunch offer.
• In collaboration with Beesou, the BCorp on a mission to save the bees, Latin-American restaurant Morena will host a Beesou terrace bar, serving delicious honey-based apertifs and bee-themed cocktails.
• Restaurant Motcombs will be running a delightful Whispering Angel Rose wine Summer Al Fresco Summer Floral Terrace promotion.
• Neighbourhood hotspot Pantechnicon will offer an exclusive ‘Into the Wild’ cocktail at bars Roof Garden and Sachi, whilst Café Kitsuné will delight with an Iced Rose Chocolate drink.

Shopping & Experiences

• Luxury jeweller Catherine Best will be partnering with the David Shepherd Foundation for the duration of the festival, and will be hosting an artwork exhibition of DSWF artists in-store for the week.
• Jewellery designer Nicola Bathie will host a special pop up in Bonadea on Thursday 26 May, featuring an exclusive afternoon tea in collaboration with The Corinthia Hotel.
• Bayley & Sage will offer a limited edition ‘In Bloom’ biscuit, featuring a beautiful floral pattern adapted from a William Hogarth design.
• Judith Blacklock Flower School will be offering course attendees a complimentary book if they book during the festival.
• Luxury Interior design practice Joanna Wood Ltd will be giving away butterfly umbrellas to visitors that spend £150 or more in store.
• Book enthusiasts will receive a 20% discount when they present a Belgravia in Bloom map in-store at Belgravia Books.
• On Thursday 26 May, neighbourhood boutique With Nothing Underneath will offer customers to choice of three hand embroidered flower options on the cuff of their new shirt.
• Dr. David Jack will be offering a £30 gift voucher towards an exclusive Korean Glass Skin facial to help festival-goers bring their most radiant skin into full bloom.
• MasterPeace will join in with the wilderness-themed fun with a workshop featuring their Electric Jellyfish Art Kit on Saturday 27 May.
• Luxury perfumery Les Santeurs will be giving out complimentary samples of their floral fragrances.
• Jo Loves will invite visitors to try their Floral Tapas experience whilst enjoying a glass of Elderflower & Rose Prosecco.
• Sculptor Zena Holloway will create new pieces that recognise King Charles’ support for environmental sustainability, exclusively at interiors boutique de La Cuona.

Belgravia in Bloom is set to be an experience like no other; a chance to unleash your inner explorer and discover a world of floral inspiration that celebrates all creatures great and small. Visitors will be captivated by the beauty of nature, incarnated through the magic of flowers, in one of London’s most Instagrammable neighbourhoods.

To stay up-to-date with the latest festival news and announcements, visit https://www.belgravialdn.com/ and follow @belgravia_ldn on Instagram.