The opening of William Sinclair Horticulture's new £25 million 50-acre growing media supersite in Ellesmere Port signals a new high tech era in one of Britain's most traditional industries.

Fully operational following a three-year design and development programme, the 50-acre site on the banks of the Mersey is now Sinclair's commercial, technical, operational and logistical centre of excellence, showcasing proprietary and world-leading technologies which Sinclair CEOPeter Rush (left) believes will revolutionise the growing media sector.

In the huge 400,000 sq ft production halls, an imposing array of plant can process over 7,200 cubic metres of growing media per day via grading machines, roof screens and 45 computer-controlled hoppers which can mix and switch between any of 4,000 different recipes instantaneously. Production of Sinclair’s unique new generation SuperFyba® peat substitute is a key feature.