The Royal Horticultural Society (RHS) has announced a new licensing agreement with Pet Brands Ltd, a leading pet accessories company, for the first-ever range of RHS-branded accessories for dogs and cats. It’s called Pets in the Garden.
Pets in the Garden is a range of stylish, functional and environmentally conscious products, allowing pet owners to enjoy their gardens alongside their pet companions. The initial launch includes leads, collars, beds, toys, treats and bowls, all designed to be durable, useful and appealing to both dogs and cats. Further additions are planned, including coats, shampoos and other accessories.
There’s also a strong sustainability element; products across the range use recycled materials and are built to last, ensuring longer replacement times. Wherever possible, Pet Brands has incorporated responsibly sourced materials such as BCI cotton, FSC wood, and recycled filling fibres.
This commitment not only reduces environmental impact but also supports a more conscious approach to pet ownership, aligning with the RHS ethos of protecting and nurturing the natural world.
This innovative range, produced by Pet Brands alongside the nation’s most respected gardening charity, is not just a delight for pets; its aim is to celebrate the bond between people, their pets and their outdoor spaces. With this in mind, the collection will be brought to life with illustrations, on both the products and packaging, inspired by horticultural and botanical imagery from the RHS Lindley Collections, within which the RHS holds the world’s finest collection of botanical art, containing more than 30,000 superb artworks.
The Pets in the Garden range will arrive at major retailers and online in Q2 2026. It will be previewed at the major pet trade event, the Pet & Aquatics Trade Show, at the NEC, Birmingham from the 28th to the 30th of September 2025.
Headquartered in West Yorkshire, Pet Brands is an industry leader and innovator in the design and distribution of food, accessories and treats for pets and wild birds. As well as producing its own brands and managing licensed brands, Pet Brands exports to 58 countries around the world. The company has long-standing partnerships with major retailers and is responsible for producing market-leading bespoke and innovative own-label ranges as well as product and brand consultancy services for brands and retailers.
Amy Spratt, Group Head of Marketing, Pet Brands, says: “It was a great privilege for us to work with the RHS bringing all that is good about nature and the great outdoors to a range celebrating the bond between people, their pets and their outdoor spaces. Working with the UK’s favourite gardening charity on a range designed to celebrate people’s love for gardens and pets has been a real delight and will, we believe, receive a very positive response from dog and cat lovers all over the UK.”
Cathy Snow, Licensing Manager, RHS, adds: “This range aims to combine usefulness with style and a love of pets and the outdoor life, and, thanks to Pet Brands’ years of experience in premium pet products and our own gardening expertise and design assets, it achieves exactly that. It also brings the RHS name to an important market which has a strong appeal both for our supporters and for gardening lovers in general.”
