Glee organisers i2i have announced ‘Super Sunday’ initiatives designed to attract more visitors on opening day.

They say the new Sunday-only features will bring suppliers and retailers together in a way never previously seen at Glee (14-16 September, NEC Birmingham)

A new clearance event, where exhibitors can sell their end-of-range products, including reduced pricing structures and bulk buy deals, is certain to be popular. Staged in a dedicated area in the outdoor space next to the exhibition halls, it will enable exhibitors to clear 2014 stock and also offer retailers last minute bargains to bolster end-of-year stock levels.

A special ‘Glee Garden Party’ open to exhibitors and visitors for informal networking will be held on the Sunday evening, with refreshments from the barbecue.

Launched at Glee 2013, Buyers Connect returns with a special Sunday-only international focus, in collaboration with GardenEx and the UKTI. It will use the Buyers Connect speed-dating style sessions to bring together British exhibitors with a desire to export with international show visitors. 

A wider Buyers Connect event, organised and run by GIMA and available to all exhibitors, will take place on the second and third day of the show.

Glee event manager Matthew Mein said that in the year that sees Glee move to new halls in the NEC complex, i2i wanted to create content that would feel fresh and exciting.  “Sunday is an incredibly important day at Glee, and our research has shown that the industry feels the same.  It was with this mind that we decided to build activities that offer a sense of exclusivity, whilst also kick starting the show in the best possible way.  We’re excited about what these plans can bring to the show, and hope that the industry will engage with them in the same way.”

For exhibiting information, call 0203 033 2160