The launch of an exciting new category from Woodmansterne means customers can now get everything they need to coordinate their gift packaging.
Following the success of its W-Select programme for greeting cards, Woodmansterne is now offering garden retailers a one-stop solution for the planning and category management of gift packaging.
In addition to greetings cards, the company, voted Associate Member of the Year by the Garden Centre Association in January, is offering wrapping and tissue paper, tags and gift bags so customers can coordinate their gift buying and packaging. Andy Paterson, Woodmansterne’s Sales Director described the move as a ‘massively significant step for the company’.
Several years in the making, the range now gives retailers the option to dedicate up to 5m of wall space for gift packaging. It’s being pitched as a premium collection working with licences such as the Emma Bridgewater, Sanderson and Quentin Blake, but as with Woodmansterne’s cards, eco credentials have been a priority.
“We have been considering the move into gift packaging for some time, having received serious requests from our customers as well as several licensors with whom we work,” said Seth Woodmansterne, Managing Director.
“However, we needed to ensure the quality of the products and the standard of design were commensurate with what customers expect from Woodmansterne. In addition, making the products plastic-free was also a top priority. Confident we have now all this in place, the time is right to expand in this direction.”
This exciting range of new products with industry leading environmental credentials, now means Woodmansterne can help retailers create unique and visually appealing gift departments. W-Select customers can also benefit from the one-stop-shop for premium quality, 100% plastic-free and bespoke in-house designs plus less admin.
Eco talking points include gift bags having a 100% woven paper handle, tags with paper string, and rolls of gift wrap protected by a paper sleeve. As well as an everyday range, Woodmansterne will also be offering the full gift packaging selection for. Christmas sales.
