In This Issue
GIMA Awards Roll of Honour & Full Glee New Products Directory in GTN November issue - read online here
Customer Voting for The Greatest Christmas Garden Centre Team gets underway with hundreds of on-line votes already submitted
Our biggest ever Christmas judging journey begins
Thank you to the Sponsors of GTN's Greatest Christmas Awards 2024
New Environmental Horticulture Group (EHG) reports set out sector delivery plan and key new data
Further recognition for RocketGro, as it takes home accolades at two top industry events
Ben Reid Garden Centre implements WinRetail
Flopro's Cobra poised to strike in 2025
GCA reveals ‘encouraging’ October figures for members
HTA and FPC ask for urgent action on border crisis
Dobbies Antrim to remain open
Forest Garden secures global health and safety award
Garden centre sales down during challenging conditions
Homebase – a recollection and a hope
Great potential for Autohydrate Smart Bracket
Spring Fair to expand fashion sector with addition of Pure
Shining spotlight on best bellwether brands
Get your copy of GTN Xtra
Renowned garden designer Pip Probert to speak at APL Awards 202
YPHA seeks expressions of interest for 2025-2026 sponsorship positions
Top Yorkshire flower show calls for entries to its Show Gardens and Creative Borders showcase
Ten companies named finalists for IGOTY Awards
The best of last week's
Kent garden centre announces closure
The Gardens Group and Plymouth GC join Future Marketing Group
Greenfingers Charity announces its 2025 challenge
Garden centre group donates over £11,000 to charities
Quinton Edwards celebrates 35 years
G Plants welcomes Andy Lewis as Regional Account Manager
Be part of GTN's Sustainability Directory
GIMA Buyers Guide & New Product Digest Autumn 2024
Glee: 50 years of influence, read GTN's Glee Review Issue on-line
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Flopro's Cobra poised to strike in 2025

Flopro, part of Westland Horticulture, has announced that the innovative Cobra expanding hose is now available for retailers to order alongside displays sure to drive consumer demand.  

 

Designed to meet the needs of modern gardeners, the Cobra is Flopro’s strongest, most durable expanding hose, offering an unparalleled solution for efficient and frustration-free garden watering.

 

To support retailers and help drive consumer engagement, brand-new creative videos are now available, highlighting the Cobra’s outstanding features and key benefits to shoppers whilst browsing in store. These visually engaging assets bring the product to life, and address gardeners’ pain points with typical watering solutions, such as kinking, twisting, and heavy hoses – making it easier than ever for garden centres to showcase the Cobra to their customers. Watch Flopro’s Cobra video on YouTube here

 

Why Stock the FloPro Cobra?

The Cobra sets a new standard in garden watering solutions:

  • Compact
    • Expands to 3x its original size and shrinks back when not in use for easy storage
  • Unmatched Durability:
    • 20x stronger* than standard fabric expanding hoses
    • Patented construction with a rigid expanding inner layer and a flexible outer layer, ensuring thorns, twists, and kinks are no match
    • Withstands a puncture weight of up to 2390g, compared to 150g for typical fabric hoses
  • Lightweight:
    • 50% lighter than PVC hoses of similar lengths
  • Never Kink Convenience:
    • Its innovative structure eliminates twists and kinks, maintaining a consistent water flow no matter what 
  • Eco-Friendly Watering Solutions:
    • Includes Flopro’s Supergrip connectors, which are 20% longer for leak-free performance, reducing water wastage
    • Fully compatible with all standard outdoor taps and connects with all watering brand
    • BPA, PVC, and Phthalate-free 

Natalie Searle, Head of Marketing & Communications, Hardware Division, commented: “Our research shows consumers prefer lightweight expanding hoses due to the flexibility and ease of use they offer; however, we understand that until now there has been a dissatisfaction among consumers with high levels of returns. This compelled us to find a better solution, that’s flexible, durable, and lightweight, and designed to banish the consumer pain points surrounding gardening watering. Our new Cobra is sure to strike the watering world in 2025. 

 

“We’re also delighted to provide new creative videos to help garden centres showcase the Cobra’s exceptional value to their customers. The Cobra is available with an eye-catching 1m off fixture display, which comes complete with a TV screen to highlight the video content to shoppers. There’s also a space-conscious yet informative 15 or 25m EQP display to take advantage of too.”

 

Order today via Westland Live or through your Westland sales representative to ensure your retail space is fully stocked up to offer consumers a convenient and reliable watering solution. 

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