The Kingfisher brand from Bonnington Plastics has enjoyed the biggest growth in the company’s history, with a 40% increase in turnover over 2012.

After more than 40 years trading, family owned Bonnington already has aggressive plans in place for the next five years.

Major investment plans are under way, including a 2014 catalogue double the size of this year’s. The addition of 350 new products across the garden and homeware ranges has secured new business and encouraged existing customers to take a larger Kingfisher selection.

Additions and enhancements include:

• Mr DIY (NEW): Value for money general DIY products with handy hints on full colour packaging from MR DIY® himself.
• Bird care: New bird accessories, feed and feeders
• Decorating: A new packaging concept has helped boost sales and appeal to a wider market
• Aquatics (NEW): Pond accessories, pond pumps, fountains and accessories
• Solar Lighting: Additions to novelty and decorative solar lighting are proving extremely popular
• Homeware: Additional laundry and cleaning items, plastic storage boxes and kitchen accessories
• Lifestyle (NEW): Air fresheners and general personal care items.
• Love to Cook: Kitchen equipment
• Christmas: Added to the popular Kingfisher ‘pre-buy’ deal, the expanded 2014 Christmas range offers even more great sales opportunities.

The 8,000 sq. ft. Kingfisher Showroom hosts more 2,000 products. You can make an appointment to visit through your sales contact and take advantage of exclusive discounts and cashback rewards.

Pre-buy deals offer up to eight pre-buy opportunities a year across the range, qualifying for an extra discount and enabling customers to allocate stock to be first to market.

The Kingfisher website (www.bonningtonplastics.com) is an excellent online ordering tool - check live stock, promotions and place orders with ease and efficiency. Free next day delivery is available for customers who order online. Bonnington is proud of its impressive 98% stock availability, achieved through investment in IT.

Kingfisher covers seven key market sectors, making it a one stop shop. With a commitment to value for money, continuously refreshed packaging and free POS units, Bonnington also says it won’t be beaten on price. Sales director Sergio Tartaglia says: “Simply Great Selling Products is what we believe in.”

Sergio adds: “The Kingfisher brand has been a big part of my life for the last 12 years. I am proud to be sales director for a rapidly growing company that offers customers something different. We have put together a team that understands what customers want. We like to think big and in 2014 are firmly focused on the best pricing, stock availability and service.”