In This Issue
Wyevale Garden Centres sell six more centres
Smart acquires Briers
Hillview Group put 6 sites up for sale
Glee at Spring Fair is open and doing business
Glee at Spring Fair 2019 Opening Times
Garden centres have been a vital link in Forest Garden's 2018 success
APAC exclusively invite you to their showroom
New sales records set for Janaury
Adapting to Climate Change – We CAN and We WILL
All LOFA members who offer cushions meet fire safety regs
Downtown re-development to include new garden centre
Late Easter and need for Brexit distraction could help push gardening spend
Welcome back Busy Lizzie!
RHS steps up climate change horticulture project
Spring Fair urges retailers to step towards sustainable future
HTA targets biosecurity and plant health with new self-help tool
Christmas at two Klondyke centres raises £4k for charity
Sipcam expands child- and pet-safe choices and add RHS garden care range
Haskins partners with junior school to donate houseplants
Horticultural company’s greenery enhances retreat
Get your own copy of GTN Xtra
GCA announces Chairman Elect for 2020/21
Glee expands marketing team with new appointment
Best start for Garden Products since 2015
Red Baron leads the way as Veg-2-Gro sales are up
Record growing media sales for January
Primula sales dominate in good January
HTA moves nursery show into National Plant Show hall
Draper Tools celebrates 100 years in business
Perennial to extend reach during 180th anniversary
Corokia wins IPM Show Your Colours award
HTA Market Update highlights continued growth in houseplant sales and strong Christmas
The best of last week's
Wyevale Wimborne Freehold to be auctioned
Centre that defied Christmas ban is in liquidation
Smart Garden is GCA's favourite supplier for second year
Bestsellers Top 50 charts every week
Buy your subscription to GTN Bestsellers
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Email neil.pope@tgcmc.co.uk, or trevor.pfeiffer@tgcmc.co.uk or call the GTN News team on 01733 775700






Garden centres have been a vital link in Forest Garden's 2018 success
GTN Xtra promotion

Garden centres remain at the very heart of sales planning for Forest Garden, the UK’s leading producer of decorative timber structures, wooden fence panels, trellis, outdoor storage and sheds.

 

“Garden centres remain a key channel where customers can physically see and touch a selection of our extensive range of products, learn about our products from informative Point of Sale Material and pick up a brochure to be introduced to our full range,” says Forest Garden’s sales director, John Gomersall (pictured).

 

“Adding a decorative structure to your garden can make a real difference and because of the nature of our products, not all customers are happy to buy without seeing them first.  They want to see a range of different styles and examine them so they can really picture them in their own gardens.   Being able to walk round an arch or arbour or hold up a trellis panel is important and the garden centre affords them this opportunity.

 

“For those customers that choose something from our extended range, they still have the opportunity to order in store, with delivery from Forest typically within 5 days,” says John.

 

Forest Garden makes in excess of 7,000 deliveries to garden centre customers each year and that is growing. The Forest Garden Field Sales team make around 1,500 visits a year to ensure our customers are looked after and displays look as good as possible. 

 

Regular merchandising is essential in keeping displays at garden centres fresh and attractive.  Forest has a real focus to drive and develop this in 2019 to increase sales further.

 

“Decorative lines such as trellis and lattice remain very popular and we continue to support sales at garden centres through innovative stock and display systems,” says Gomersall.   “We have seen an increase in demand for the more difficult to display products such as sheds and garden buildings due to the garden centres promoting our home delivery options. Our innovative brochure display options allow these ranges to be showcased and ultimately ordered by the customer for us to deliver directly. We have over 500 product lines to select from, covering all timber categories and have recently added flexible and easy to shop fencing project solutions to enable retailers to offer even more options to their customers”

 

He sees the ongoing success being driven by combining these more difficult to handle, traditional products via home delivery with promotional impulse led lines such as edging, grow your own and structures that can be taken home there and then. 

 

“We have changed our support strategy to cater for this with market leading offers on high volume sales lines that can be bought and taken home in the back of the car,” he adds.

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