In This Issue
25% more gardening sets new April record
Phenomenal year of sales for Natural Grower
Ergrownomics - The future of raised planters and beds
Plant sales continue to flourish
Catering Design Group strengthens team with key appointments
Garden Re-Leaf Day 2021 raises over £75,000
ecofective launches ‘greener’ packaging solutions
Team from RHS Garden Wisley pick-up more donated Mangaves from Wyevale Nurseries
Ignite sales this summer with Honey & Wild garden décor
Unprecedented Demand - Record Easter garden centre sales lead to stock shortages - Read GTN's April issue on-line now
Get your own copy of GTN Xtra
Dobbies teams up with Butterfly Conservation in latest podcast episode
Lights, action, lets get growing
Grow Your Own matches April high
Growing media sales are 43% above average for April
The best of last week's
Dobbies No 71 opens in Boston, Lincolnshire
Tong’s new garden centre plans deferred
RocketGro introduces a new range of 100% peat free, organic soil improver and chemical free fertilisers
spoga+gafa cancelled for 2021
Webbs wins UK Best Workplace™ 2021 award
Perrywood get growing for Hampton Court Garden Festival
Barton Grange Christmas 2020 - Exclusive GTN Xtra Photo Tour
Squires Badshot Lea - Christmas 2020
Perrywood at Christmas 2020 - with correct photo gallery now...
Bestsellers Top 50 charts every week
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All the latest news from the world of pet products
Monkton Elm Pet Centre stops the sale of rabbits
New Wildlife Barley Straw Bugs offer alternative to unsightly bales
CSJ’s new bags pay tribute to popular dog sports
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Ignite sales this summer with Honey & Wild garden décor

 

 

With the garden décor category booming and consumers decorating their gardens with the same care as their interior rooms, Woodlodge’s Honey & Wild range is set to take outdoor decoration to the next level with its inspirational portfolio of products, designed to refresh exterior living this summer.   

 

Following the company’s acquisition of The Garden Foundry and Adobe Wholesale in July 2020, and led by Product Development Managers, Martin Kingston and Tara Truman, Woodlodge has curated a new brand and an innovative collection of giftable, decorative garden ornaments and accessories, aimed at gardeners that have an outdoor space which calls out for something a little bit different.

 

Retailers can expect incremental spends as the trend for taking the ‘inside out’ continues with Honey & Wild offering affordable, cool, quirky art and sculptures which inject a flash of character into even the tiniest garden.   Featuring statement pieces that include a stunning range of garden mobiles, windchimes and rain chains, contemporary and traditional outdoor lanterns, elaborate garden arches and plant supports, wall art and in demand garden mirrors, the Honey & Wild brand aims to capture the imagination of a new gardeners who are keen to make bold and colourful statements in their outdoor space.

 

 

With consumers finding comfort from nature during the past year, Honey & Wild’s range of bird feeders will provide the perfect addition to those that want to attract avian visitors to their back yards.  Injecting the fun into wildlife are the Owl and Jay Bird character feeders, resin animal baths and bowls, as well as the award-winning Perched Bird Feeder Stake which scooped a New Product Award at Glee in 2020.

 

Offering year-round appeal with something for every demographic, the Honey & Wild range also includes cast iron figurines, attractive steel wall pot planters, swaying garden balancers, whimsical wooden signs, cute doorstops and garden globes. These have all been designed to have high potential for key gifting periods - such as Easter, Mother’s Day and Christmas.

 

The Honey & Wild range will ignite sales with its in store display concepts which will make this category both commercial and profitable. Make a big impression and attract more customers with our bespoke display stands which include wooden A-frames, tiered stands, floor standing displays and hanging trees.  These are complimented by branded point of sale graphics that will draw the customers eye, promote key products and benefits to shoppers whilst educating on other products they can purchase from your store in future.

 

Managing Director, Michael Wooldridge said: “The Honey & Wild expansion into garden decor marks an incredibly exciting new chapter for Woodlodge.  If lockdown has taught us anything, it’s the importance of our gardens with younger people embracing their green-thumb and engaging with their outdoor spaces in a whole new way.

 

“We’ve continued to source, develop and grow this product category with a passion to deliver exceptional quality products for the garden and gift retail market.  Woodlodge has seen fantastic growth over the last year and we’re looking to follow that success into 2021 with the Honey & Wild collection.”

 

The Honey & Wild range is available now and can be viewed by appointment at the company’s Tetbury showroom.

 

Bespoke display solutions and merchandising support are available for each product range.

 

For more information or a Honey & Wild catalogue, please contact your local sales representative or visit www.woodlodge.co.uk

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