With just days to go until the doors open on the annual Spring Fair exhibition (7-11 February, NEC Birmingham) Deco-Pak has revealed details of its exciting plans for the show.

An exciting new product launch will underpin Deco-Pak’s presence at the show, and will most certainly create a buzz amongst visitors to the company’s Spring Fair stand (Hall 6-7, stand P09). A selection of stylish and practical Insect Hotels will be joining Deco-Pak’s wildlife offering, providing homes for our nation’s bugs, butterflies and bees, whilst providing retailers with another exciting sales opportunity.

Other products on offer at the show will feature the company’s Heritage ranges, including the ever-popular collection of birdhouses and feeders.  The range has recently benefitted from a stunning revamp of its packaging, now featuring a more design-led and vintage inspired appearance, as well as increased ‘on the pack’ product information. These changes, particularly across the Heritage birdhouse offering, have been put in place to reinforce each product's uniqueness and suitability for ranging as giftware. 

The Accent range of 12 different interior decorative sands, crystal glass and polished pebbles will complete Deco-Pak’s Spring Fair offering. Launched at the show in 2015, this collection - designed to add colour and sparkle to candle holders, table centrepieces, vases and other containers around the home – has proven its worth, offering a great add-on sales opportunity to existing floristry, candle and house plant areas.

Retail Theatre

Finally, Deco-Pak’s stand will be divided into four sections, each representing the four seasons. Each dedicated area will be themed to represent the colours and styles of the individual season, with seasonal products displays offering inspiration to retailers, helping them to appreciate how Deco-Pak products can be merchandised and sold year-round.

It has also been confirmed that Deco-Pak will be offering a number of show-only offers, designed to help retailers to maximise sales of Deco-Pak’s latest gift inspired ranges. An exciting new merchandising display designed specifically to increase sales of the Heritage feeder collection will also be launched at the show.

Rod Slater, General Manager for Deco-Pak said: “We are really looking forward to Spring Fair this year. The changes that we have made to our Heritage ranges has breathed new life into already successful and popular ranges, whilst our new Insect Hotels provide retailers with even more impulse sales opportunities.  We’ve no doubt that we now have one of the most exciting giftware ranges, and we look forward to working with both new and existing customers, to help drive sales further in 2016.”

Find out more

Visit www.deco-pak.co.uk, connect via twitter @deco_pak, or call the sales support team on 01422 204394.