ClassifloraZelari open days attract hordes of enthusiastic buyers to the nursery and, with spring in the air at last, next week’s gatherings (Wednesday 4 and Thursday 5 March) are all set to continue the tradition. 
Bringing a touch of Tuscany to this quiet corner of Waltham Abbey, they will offer an unrivalled selection of specimen trees, hardy outdoor shrubs, trees and plants to buyers representing landscaping and development, garden centres, nurseries and garden designers. They promise more stock than ever under cover and plenty of special deals.
Unbeatable shelf deals
Classiflora are known for their fantastic quality and value and, with 180 different shelf deals and trolley combinations – Classiflora have dubbed them ‘Shelfies’ – allowing buyers to pick and mix stock, they also offer unbeatable flexibility. It’s a cost-effective solution that cuts out waste and lets buyers choose from a range of themes and impulse colour lines.
Ideas and inspiration from across Europe
You’ll find more than 1,700 hand-picked new and inspirational lines drawn from growers all over Europe. Watch out for newcomers from France – they will include campsis, syringa, cornus, magnolias, vitis and an abundance of fruit trees, many of them priced to retail at £59.99 or less.
Unmissable hotspot deals
A vastly expanded Zelari sample house for direct shipment orders provides twice the amount of stock under cover – so there’s no chance of missing anything if the weather's not quite Tuscan! Bargain 'hotspot' deals will be scattered throughout nursery and additional discounts will be available across both days.
Bespoke labels that really add value
An attractive, well-designed label can lift a plant's value. Classiflora can produce labels personalised with your business name. They’re product-specific, not generic, with full colour images, lending a genuine touch of class to every plant.
Fast and efficient ordering
Classiflora's online ordering app has been designed to streamline the order process and cut out time-consuming admin. The result is a fast, efficient service that makes it easy to pick and mix quantities, change your order as you go and keep an eye on costs.
Network while you lunch
ClassifloraZelari’s legendary hospitality is every bit as warm as the company's Italian heritage and visitors will be encouraged to indulge in a little down-time to meet up with old friends and do a bit of networking while enjoying a delicious Italian lunch with wine and a selection of Bowman's ales.
Alongside Classiflora's friendly and knowledgeable staff, visiting exhibitors will include HSK tree ferns, Planterworld, Europlanters, Town & Country and, for the first time, County garden tools and Apta pots.
Andrew Dayes, the nursery’s marketing manager believes visitors will be bowled over by the stock, number of offers and innovations on display. “We’re looking forward to meeting friends old and new and giving them something to smile about,” he said. “They don’t have to take my word for it - our plants will be doing all the talking!”
For more information and to register for the open days, visit www.classiflora.com or call 08700 600 420. The event will be supporting horticulture’s favourite charity, the Greenfingers Appeal, raising money to create inspiring gardens for children’s hospices across the UK.
“You're very welcome!”
The ClassifloraZelari hospitality is every bit as warm as the company's legendary Italian heritage and visitors will be encouraged to indulge in a little down-time to meet up with old friends and do a bit of networking while enjoying a delicious Italian lunch with wine and a selection of Bowman's ales.
Alongside Classiflora's friendly and knowledgeable staff, visiting exhibitors will include HSK tree ferns, Planterworld, Europlanters, Town & Country and, for the first time, County garden tools and Apta pots.
For more information and to register for the open days visit www.classiflora.com or call 08700 600 420. The event will be supporting horticulture’s favourite charity, the Greenfingers Appeal, raising money to create inspiring gardens for children’s hospices across the UK.
Benito Castiglioni, 1939 - 2015
Benito's recent passing was a shock for his family, nursery colleagues and all the old friends he made during open days over the years.
With more than 40 years in the business, he was the guiding hand that took Classiflora from humble beginnings, eventually moving the business and its workforce of 25 dedicated professionals to its present 7-acre site.
Benito was genuinely ‘hands-on’, ensuring the products and service that Classiflora provides were of the highest standard. His love of plants and horticulture was undiminished by the years, and the countless awards he received at shows through the decades bear testament to that.
