RECOUP has launched Rstuff, an evolution of its long-running Pledge2Recycle Plastics campaign, designed to help communities and educational establishments think beyond recycling and embrace reuse, repair, and waste reduction.
Building on over a decade of experience delivering national recycling communications and working with local authorities, schools, and community groups, Rstuff expands RECOUP’s reach with accessible, practical resources that make sustainable living simple and engaging.
The launch comes at a time when the UK’s resource consumption is equivalent to using 2.6 planets’ worth of resources every year - a stark reminder that recycling alone is not enough. Rstuff aims to empower people to make small but meaningful changes that collectively reduce waste and overconsumption.
To celebrate the launch, Rstuff has unveiled its Christmas Toolkit, a free online package designed to support schools, councils, and community organisations in sharing positive messages around recycling, reuse, and waste minimisation during the festive period.
The toolkit includes:
- Key facts and tips on recycling and reducing waste at Christmas.
- Ready-to-use social media posts and graphics.
- Classroom and community resources to inspire discussion and action.
Other seasonal resources now available through Rstuff include:
- Christmas Jumper Swap Toolkit - promoting reuse and community spirit through clothing swaps.
- Coat Swap Toolkit - supporting families and individuals to stay warm sustainably while reducing textile waste.
“Rstuff represents the next step in RECOUP’s public engagement journey,” said Katherine Fleet, Head of Sustainability & Circularity at RECOUP. “While recycling remains vital, we know we must help people think more broadly about reuse, repair and waste prevention. Rstuff provides the tools and inspiration to make those everyday sustainable choices easier.”
RECOUP will continue to work closely with local authorities on recycling communication campaigns under the RECOUP brand, while Rstuff extends this work to community and educational audiences.
All resources, including the Christmas Toolkit, can be accessed at www.rstuff.uk.
