Pictured (left to right): Bryan Cooper (Vitax); Mark Butler (Vitax); David Domoney (Greenfingers patron); Linda Petrons (director of fundraising & communications at Greenfingers Charity; Claire Buck (Vitax); Anja Gooding (Vitax chair) & Boyd Douglas-Davies (Greenfingers chair).
Greenfingered gardeners from across the UK have helped to raise £10,000 for national children’s charity Greenfingers, thanks to a popular fundraising initiative driven by Vitax Limited.
Launched last year, Vitax partnered with Greenfingers Charity and pledged to donate 25p from the sale of every 2.5kg promotional pack of Vitax Q4 All Purpose Plant Food (Vitax Q4).
Over the past 12 months, the specially branded promotional packs have taken pride of place on garden centre shelves and have proved popular with gardeners, generating much-needed funds for the charity.
Vitax presented the donation at the opening of a new therapeutic garden at Acorns Children’s Hospice in Walsall—one of many gardens created by Greenfingers to support life-limited children and their families.
Anja Gooding, Vitax’s chair, says: “Greenfingers is a charity that is close to our hearts. Over the past year we have been raising funds through the sale of Vitax Q4 in garden centres and nurseries who have been incredibly supportive of the initiative.
“The positive benefits outdoor spaces can have on both mental and physical wellbeing is remarkable and we’re absolutely thrilled to be able to present Greenfingers with £10,000 to help the charity continue its life-changing work with hospices throughout the UK.
“Presenting the cheque in the grounds of Greenfingers latest therapeutic garden is a fitting tribute as to why we chose them as our charity partner and really brings home why the funds are needed.”
Working with hospices throughout the UK, Greenfingers create specially designed, stimulating garden spaces that can bring many benefits to children with life-limiting conditions.
The charity’s latest ‘Centred Garden' is the vision of Vanessa and Rachel of Vara Garden Design and built by Paul Taylor Landscaping and will offer children of all ages and abilities the chance to spend precious time together outdoors away from the bedside.
Receiving the cheque on behalf of the charity, Linda Petrons, director of fundraising and communications at Greenfingers, says: “The gardens we create really do make a difference to the children and families who enjoy them, but we could not continue to do so without the support of charity partners like Vitax.
“We know Vitax Q4 is a popular product amongst gardeners, and we are delighted with how much the initiative has raised.
“The donation means so much to the charity and we cannot thank Vitax and everyone who bought a promotional pack enough. Each pack sold has truly made a difference and will enable us to start creating new gardens in the near future.”
