Ex-Waitrose executive in charge of the UK's biggest gardening club
Ex-Waitrose executive Sarah Fuller has been put in charge of the country's biggest gardening club, and tasked with the job of increasing the current membership of 2.5 million.
The Garden Centre Group has appointed Sarah Fuller as Marketing Director, with one of her key roles being responsible for the company's successful Gardening Club loyalty scheme.
Reporting to Kevin Bradshaw, the Group’s CEO, Sarah will lead the marketing function, encompassing ‘The Gardening Club’ loyalty platform, all marketing communications, e-commerce activity and customer services for the UK’s largest garden centre chain.
Sarah joins The Garden Centre Group from Waitrose, where she has been Head of Marketing Communications since 2009.
At Waitrose, Sarah was responsible for brand strategy; through-the-line communications; loyalty & CRM; publications; customer events and Waitrose Cookery School.
She lead the award-winning essential Waitrose marketing launch, the three-year Delia and Heston campaign, the Brand Price Match initiative and created UK grocery's first 'point-less' loyalty scheme, myWaitrose.
Prior to Waitrose Sarah was at British Airways Group where she held the position of Director of Marketing & Insight for AIRMILES.
She started her working life at Procter & Gamble in their Health & Beauty Care division in a variety of senior marketing and brand management roles.
“I am delighted to welcome Sarah to the new team," said Kevin Bradshw.
"In the twelve months since The Garden Centre Group was acquired by Terra Firma we have been able to attract strong talent into all areas of the business which, combined with a range of operational improvements, have made us stronger and more profitable as we grow.
"We welcome Sarah’s leadership in continuing to drive this growth both with our current loyal customer base and new customers to the Group.”
There are 129 garden centres in The Garden Centre Group including Blooms Garden Centres, Country Gardens and Wyevale Garden Centres.
