Following the successful launch of the collective ‘We Love Conifers’ at IPM Essen, the platform is now taking the next step. In two weeks, the first consumer campaign themed ‘Tuscany’ will kick off. This initiative showcases how twelve leading growers use conifers as the backbone of a modern Mediterranean-style garden.
From green foundation to holiday feeling
The ‘Tuscany’ campaign is the first in a series of modern themes aimed at repositioning the conifer as a plant of the future. While conifers are sometimes still seen as traditional, this theme highlights their versatility. By featuring robust, winter-hardy species such as Juniperus communis ‘Compressa’ and Juniperus scopulorum ‘Blue Arrow’, the collective offers a frost-resistant alternative to the classic but delicate Italian cypress.
The campaign provides garden owners with ideas for a neat, year-round garden without requiring high maintenance or expert knowledge.
Support for growers, retailers, and garden centers
To stimulate demand throughout the chain, ‘We Love Conifers’ provides extensive promotional material for growers, retailers, and wholesalers:
- Professional content: Inspiring images and ready-to-use social media content are available for use.
- Customer inspiration: The campaign offers practical step-by-step guides for transforming a (city) garden into a low-maintenance Mediterranean paradise.
- Focus on sustainability: Emphasis is placed on climate resilience, biodiversity, and year-round structur
Invitation to participate
The collective, coordinated by Blunt Communicatieadvies, invites growers and channel partners to use and share the material. Closely involved parties are encouraged to join the collective. Participation provides access to a broad network, knowledge sharing, and increased promotional reach while keeping costs low through economies of scale
About We Love Conifers
‘We Love Conifers’ is an initiative by twelve growers who have joined forces to reposition the conifer as the essential plant for the modern, climate-resilient garden and public spaces.
