Gardman have launched a new oil-rich Sunflower Blend in their top-end Ernest Charles Co range. As a launch promotion, they are giving away a 12.55Kg bag (SRP £19.99) with every Ernest Charles bird table purchased.

The new brand taps into the increasing trend for homespun and British-made products. Gardman say its distinctive selling points, like its UK heritage, authentic branding and quality assurances, make it a unique proposition.

Gardman’s marketing director, Sarah Downing, says the launch promotion provides great link-sell opportunities. “By passing this engaging offer directly on to consumers, retailers can tempt customers to trade up to higher-margin, increased quality products,” she said.

The offer is valid until 30 June.