In This Issue
Solar Eclipse today, Garden Re-Leaf Day next Friday!
Next Friday get your #Glovies working magic for you and set a new world record on Garden Re-Leaf Day
Greenfingers Gloves in Bestsellers Chart
Win a tablet and GIMA Awards tickets if you post the best photo #Glovies
Your chance to be part of a new world record
#Glovies go international
Gardening celebs get their #Glovies ready for 2015 Greenfingers Garden Re‐Leaf Quiz
Glovies took the GCA conference by storm for Garden Re-Leaf Day
Award winning #Glovies
Industry leaders #Glovies
Celebrity #Glovies
Party #Glovies
Garden Centre #Glovies
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Contact us with your news.  Email neil.pope@tgcmc.co.uk, or trevor.pfeiffer@tgcmc.co.uk or call the GTN News team on 01733 775700

 


Solar Eclipse today, Garden Re-Leaf Day next Friday!


The cloud didn't clear enough at the GTN Xtra offices this morning to see the Solar Eclipse, but we did see a #Glovies Eclipse...



The cloud didn't clear enough at the GTN Xtra offices this morning to see the Solar Eclipse, but we did see a #Glovies Eclipse.

After a cold Mother's Day weekend, Garden Re-Leaf Day is the next great opportunity to get sales going this season.

GTN Bestsellers data shows that while garden centre transactions increased week on week, the cold weather certainly took any potential shine off Mother's Day with sales down 12% on the same week last year and gardening sales such as composts and veg plants down by up to 40% as gardeners stayed in the warm and didn’t venture outside.

That means we need to hang our hats on the next few weeks leading up to Easter and Garden Re-Leaf Day on March 27th is the next great opportunity to make some noise and give your customers an extra reason to come to your centre.

This special issue of GTN Xtra hopes to inspire you and your team to make the most of the opportunity and get involved, have some fun, raise awareness and raise money for Greenfingers along the way.

To find out more about Garden Re-Leaf Day and how you can join in call the Greenfingers team on 01494 674749 or visit www.greenfingerscharity.org.uk

Next Friday get your #Glovies working magic for you and set a new world record on Garden Re-Leaf Day


This time next Friday, you and your customers could be part of a new world record.  At precisely 11:00am on Garden Re-Leaf Day, 27th March...



This time next Friday, you and your customers could be part of a new world record.  At precisely 11:00am on Garden Re-Leaf Day, 27th March, the Greenfingers Team are aiming for the highest number of people doing #Glovies at one time in garden centres accross the country and even across the world.  

Now that is a great reason to encourage plenty of customers in-store on Garden Re-Leaf Day morning.  In the words of our famous #Glovie Magician, that's magic!

To give you no excuse for joining in there was a pair of Greenfingers Glovies delivered with your March issue of Garden Trade News – next Friday is the time to use them if you've not been already.

All you have to do is get your staff and customers taking Glovies – the new Selfies – and post them on your social media activities with the #Glovies to draw attention to your Garden Re-Leaf Day activities.

You can create your own Glovie event to be part of setting a new world Glovie record.  Just record the moment and post on you social media #Glovies or send to trevor.pfeiffer@tgcmc.co.uk and we will add them to the #Glovie Gallery.

Briers, the suppliers of the Greenfingers Glovies, are also offering a super prize for the best Glovie photograph taken.  The best Glovie will win a tablet and 2 tickets for the GIMA Awards in July this year.  To enter the competition send your Glovies to: trevor.pfeiffer@tgcmc.co.uk and post on social media with the hashtag #Glovies

If you would like supplies of the Briers Greenfingers Glovies which raise money for Greenfingers with every sale you should contact sales@briersltd.co.uk or call 01963 269077

As well as Glovies there are a host of event ideas including the Garden Re-Leaf Day Celebrity Gardening Quiz that are suggested on the Garden Re-Leaf Day website: www.gardenreleaf.co.uk so there’s every reason for you to get involved this year.

Glovies are the new phenomenon gaining huge media coverage and set to go viral in the run up to Garden Re-Leaf Day.  All it involves is taking and posting photos featuring the Greenfingers Gloves – the gardening version of a selfie!





Greenfingers Gloves in Bestsellers Chart

Briers Greenfingers Gloves are the highest new entry in this week's GTN Bestsellers Garden Products Chart...



Briers Greenfingers Gloves are the highest new entry in this weeks GTN Bestsellers Garden Products Chart.



The Briers Greenfingers Gloves are already rasing plenty of money for Garden Re-Leaf Day – they are this week's highest new entry in the GTN Garden Products Chart at number 13!  

See this weekend's GTN Xtra for more GTN Bestsellers information, or take out an annual subscription to see the GTN Bestsellers charts in full every week.  Contact harry.sinclair@tgcmc.co.uk to subscribe.

To find out more about Garden Re-Leaf Day and how you can join in call the Greenfingers team on 01494 674749 or visit www.greenfingerscharity.org.uk

The Briers Greenfingers Gloves and the #Glovie world record attempt is one of the easiest ways to get an extra crowd into your centre at 11:00am on Friday 27th so you should start promoting that now.  

If you would like supplies of the Briers Greenfingers Glovies which raise money for Greenfingers with every sale you should contact sales@briersltd.co.uk or call 01963 269077.

Win a tablet and GIMA Awards tickets if you post the best photo #Glovies


Glovies are the new selfies #Glovies - and you can win a tablet and a pair of tickets for the GIMA Awards courtesy of Briers...

See the complete Glovie gallery here
095 GCA 2015 Monday Conference.jpgGlovies are the new selfies #Glovies - and you can win a tablet and a pair of tickets for the GIMA Awards courtesy of Briers.

All you have to do is take a Glovie like the ones below from Christmas World in Frankfurt, post them on your social media pages promoting your Garden Re-Leaf Day activities and the World Record with the hashtag - #Glovies - and send a copy of the photo to trevor.pfeiffer@tgcmc.co.uk so we can add it to the gallery which will be updated and published in GTN Xtra every week through to Garden Re-Leaf Day.











Getting a Greenfingers Glove into a selfie or any other picture is one of the ideas being used to get maximum publicity for Garden Re-Leaf Day 2015 on March 27th.

Boyd told GTN Xtra; "I have managed to go through the whole conference without really highlighting Briers support for the Glovies campaign. If it hadn't been for the beer they bought me last November the idea would never have been born!"

See all of the Glovies collected to date in the gallery below and watch out for your pair of Greenfingers Glovies with your March issue of Garden Trade News magazine - we'll publish all of the Glovies we've received so far. If you have a Glovie to add, please send to trevor.pfeiffer@tgcmc.co.uk remember the hashtag - #Glovies



Your chance to be part of a new world record
Glovies World Record 3.jpg

Get hundreds of customers in your centre to do a mass Glovie on Garden Re-Leaf Day...

Glovies World Record 3.jpg

Having set the initial World Glovie Record at the GCA Conference it's now your chance to get hundreds of customers in your centre to do a mass Glovie on Garden Re-Leaf Day and be part of the new World Glovie Record.

All you have to do is get as many people as possible in your centre at 11:00am on Friday 27th March taking Glovies and get a photo of as many as possible.  

Post them on social media #Glovies and send to trevor.pfeiffer@tgcmc.co.uk and then you'll be part of the new World Record.  How many Glovies can you get in your centre on Garden Re-Leaf Day?  And can you get the event featured in your local media?  Could there even be an opportunity to get local TV and radio involved?


#Glovies go international


Glovies are even being taken on holidays.  Glovies Olso...

Glovie Louvre.JPG


Glovies are even being taken on holidays. Glovies get the point?  Get your customers posting their holiday Glovies too #Glovies.

Gardening celebs get their #Glovies ready for 2015 Greenfingers Garden Re‐Leaf Quiz

Horticultural celebrities from TV and radio are busy recording questions, wearing #Glovies of course, for the 2015 Greenfingers Garden Re-Leaf Day Quiz...


Horticultural celebrities from TV and radio are busy recording questions, wearing Glovies of course, for the 2015 Greenfingers Garden Re-Leaf Day Quiz.

Popular stars of TV and radio Christine Walkden and Chris Beardshaw are currently recording questions for the quiz, along with their BBC Radio 4’s Gardener’s Question Time colleague Eric Robson and BBC weatherman Peter Gibbs. Other well-known gardening experts such as Anne Swithinbank, Bob Flowerdew, Pippa Greenwood, Bunny Guinness, Matthew Biggs and Matthew Wilson (Greenfingers Chairman) are also contributing to the esteemed quiz.

All monies raised from the quiz, with questions this year written by Andy Bunker of Altons Garden Centre and produced in the studios of Garden Radio, will once again go to the Greenfingers ‘Rosy Cheeks’ campaign. The campaign aims to provide much needed gardens for children who spend time in hospices around the UK, along with their families, by creating inspiring gardens and outdoor spaces for them to relax in and enjoy.

The 2015 Greenfingers Garden Re-Leaf Day Quiz is available to all garden centres, gardening societies and other organisations and is the perfect way to participate in the fourth, annual Greenfingers Garden Re-Leaf Day, which takes place on 27th March 2015.

For £100 participants will receive a pack containing all they need to host the quiz – it includes a special CD or Mp3 download of pre-recorded questions (and answers) to play to the audience, everything needed for the picture round, and a bonus pack of fundraising ideas, hints and tips.

Bosworth’s Garden Centre in Burton Latimer were one of the many garden centres that received great interest in last year’s Garden Re-Leaf Day Quiz. Marketing Co-ordinator, Jonathan Biggs, said: “The quiz was so easy to run, our teams were delighted to hear celebrities’ voices asking the questions, and the ‘heads and tails’ game was great fun.”

Garden centres wanting to take part should register on the Greenfingers Garden Re-Leaf Day website, and can also take advantage of free publicity for their events, by filling in the simple form online at www.gardenreleaf.co.uk/register-an-event. Once registered, each individual event appears on the site’s ‘events’ section, and is searchable by area to help the public find their local participating garden centre.

The quiz is just one of many ways to raise funds for Greenfingers Garden Re-Leaf Day. Other retailer participation ideas include in-store sponsored cycle rides, as well as fun family day activities such as making cress heads and sowing Sunflowers – the Home Garden Association’s plant of the year for 2015. Suppliers can also get involved with the Loose Change promotion.

To ensure maximum exposure for your event, make sure to register soon via www.gardenreleaf.co.uk/register-an-event. To order your 2015 Greenfingers Garden Re-Leaf Day quiz pack, explore other opportunities for supporting the 2015 event as a supplier, or participate as a retailer, email info@gardenreleaf.co.uk.

 
Glovies took the GCA conference by storm for Garden Re-Leaf Day
Glovies are the new selfies - and a great way of generating awareness for your Garden Re-Leaf Day activities...
See GCA Conference Glovies here
095 GCA 2015 Monday Conference.jpgBoyd Douglas-Davies opened the GCA Conference 2015 with a call for the industry to set a new world record for... Glovies and by the end of conference Glovies were being taken all over the conference venue.

Boyd told GTN Xtra; "I have managed to go through the whole conference without really highlighting Briers support for the Glovies campaign. If it hadn't been for the beer they bought me last November the idea would never have been born!"

Getting a Greenfingers Glove into a selfie or any other picture is one of the ideas being used to get maximum publicity for Garden Re-Leaf Day 2015 on March 27th.

Garden centres are reminded to register their Garden Re-Leaf Day activities with the Greenfingers team so that they can be included in all of the national press publicity which will be generated at the upcoming Garden Press Event.

See more Glovies on the gallery below.

Add your Glovie to the gallery.  E-mail to trevor.pfeiffer@tgcmc.co.uk #Glovies
 
Award winning #Glovies
Destination Garden Centre of the Year winners, Barton Grange go all Glovie with their trophy...
See Award winning Glovies here
Glovie GCA Conference 43.jpg

Destination Garden Centre of the Year winners, Barton Grange go all Glovie with their trophy.


Glovie GCA Conference 17.jpg

Martin Cowell recieves his Garden Centre of the Year award with what else... a Glovie.


Glovie GCA Conference 11.jpg

Poplars think that Glovies are excellent as they collect their GCA Centre of Excellence Award.

How many Glovies can we get into Award winning photos - #Glovies and e-mail to trevor.pfeiffer@tgcmc.co.uk


 
Industry leaders #Glovies
Industry leaders get carried away with #Glovies...
Glovie Next GIMA President.jpg

Glovie no comment from the next GIMA President Colin Wetherley-Mein.


Glovie Scotts Miracle-Gro.jpg    Glovie Carol.jpg    Glovie Wiggle.jpg

Scotts new boss in the UK gets Glovie thoughtful, Carol Paris gives an HTA Glovie wave and Adam Wigglesworth HTA Vice President gets in the Glovie pose.

Glovie GCA Chairman 41.jpg

Hands up - GCA Chairman Will Armitage gets arrested by #Glovies.


 
Glovie Jim Carter.jpg
Celebrity #Glovies
Which celebrities can you get to join in the Glovies fun?
Jim Carter - Glovie Butterfly
Glovie Jim Carter and Jackie Eades 2.jpg

Greenfingers Patron Jim Carter with a Glovie Downtown




Comedian Justin Moorhouse with a Glovie Gag at the GCA Conference


Glovie Ghris Collins.JPG

Chris Collins - a Glovie Blue Peter


Glovie QVC.jpg

Greenfingers founder Richard Jackson - Glovie QVC


 
Glovies GCA Dinner 33.JPG
Party #Glovies
Glovies are great at parties...
Glovies GCA Dinner 33.JPG

Glovies are great at parties, here's all the #Glovies from the Party after the GCA Annual Dinner.


 
Glovie Haskins 01.jpg
Garden Centre #Glovies
Garden centres start to post #Glovies on their social media...
Glovie Haskins 01.jpg

Garden centres start to post #Glovies on their social media.  Haskins have gone Glovie mad with their spring promotions (see gallery below)


Glovie Clearing Snow at Armitages.jpg

Armitages got their Glovies working to clear the snow.


Glovie Hetland.JPG

Hetland Glovies at Spring Fair.




Barton Grange go all shy and retiring at the Love the Plot You've Got training session.

Get your garden centre Glovies working for you.  Post on social media with the hashtag #Glovies and send to trevor.pfeiffer@tgcmc.co.uk for inclusion in the Glovies gallery.
 


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