Jekka's new herb range sells in rapidly to trade
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Johnsons Seeds reports its newly introduced range Jekka's Herbs is rapidly selling in to the garden trade, having achieved 90 per cent of its target in terms of number of collections by the end of August 2015, just a few weeks after its launch.
Jekka McVicar is the UK's leading expert on herbs, and has a high and trusted profile both with the trade and their customers. She has chosen a range of 47 species and varieties of herbs, including both well known 'classics' and some more unusual names which are stimulating interest in keen kitchen gardeners and adventurous cooks.
Jekka commented: "I am very pleased to be working in partnership with Johnsons. It is great to have a really good range of culinary herb seeds available, which will inspire people to grow them in their gardens or containers and then use them in the kitchen to transform a simple meal into a feast. I'm also delighted with the response from the public to this new collection; they love the photographs , which are tempting them to buy more than they planned."
Presented in large-format packets, featuring Jekka's own varietal photography on the front and her personal sowing, growing and usage advice on the reverse, the collection is displayed on a bespoke, stand-alone unit, featuring eye-catching point-of-sale material to encourage both knowledgeable gardeners and impulse purchasers.
To find out more about Johnsons and Jekka's Herbs, log on at www.johnsons-trade.com or telephone 01638 554111.
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