At the end of an exceptionally busy and fruitful three days at Glee, Town & Country says the unveiling of its new brand image has gone down a storm with show visitors. 

Existing customers and a significant number of new customers alike, were full of praise for the new look Town & Country.  Glee provided the ideal platform for the launch, which was the culmination of a 12 month development project.   

With a new corporate logo, new products, new packaging, new POS and new merchandising solutions, the revitalisation of the brand is complete and will, believes the company, secure its position and reputation as the UK’s leading gardening gloves and footwear brand.

Comments Barry Page, chief executive:  “I think this was the best Glee there has been for a few years in terms of the show layout and the quality of exhibitors and visitors. 

"Monday was the opening day as opposed to Sunday in previous years, and for us was phenomenal. We hardly had time to catch our breath with the number of visitors on stand – from the big groups down to the independent garden centre owner. 

"Over the course of the three days we have seen existing customers pledge to retain and increase their Town & Country product ranges,  as well as a number of brand new customers signing up for the first time.  

"We are particularly delighted with the confirmation from Choice Marketing of a further two year commitment of support for the Town & Country brand.

“Everything went down exceptionally well.  At the beginning of the rebrand process, we talked to our customers about what they wanted from us.  They asked for the continuation of the quality, value and service with which the Town & Country brand is synonymous, and wanted a refreshed look for the brand, with new products, packaging and merchandising highlighted as areas of focus.

“As the reaction so far testifies, we are happy that we have delivered what we promised and look forward to working with our retail partners to translate the successful launch we had at GLEE into a vibrant new presence in garden centres that will deliver tangible results.”

For further information, contact Town & Country on 01530 830990, email info@townandco.com or visit the trade website.