All good garden centres sell fruit juice and fruit drinks and all good garden centres sell fruit trees and fruit plants. But how many merchandise them together?

At the Tuinzaken Garden Retail Experience earlier this year there were several examples of linking the plants to the food products.

Pictured is a display of Dutch apple food products – juice, cakes etc from Food Kitchen – with the added angle of young apple trees being merchandised alongside.

Apparently, where this had been tried in Holland it was making a big impact on sales of the apple food and juice products. It was too early in the season to know if it also inspired an increase in tree and fruit plant sales.

With all the interest and sales of young veg plants at the moment, have you thought about using those plants to add to the merchandising of your food ranges?

GTN Bestsellers are arranging a trip out to The Garden Retail Experience 2016 from Feb 17th to Feb 19th. If you’re interested in joining us please email trevor.pfeiffer@tgcmc.co.uk

Food Kitchen can be contacted via kimberley@foodkitchen.nl or www.foodkitchen.nl