In This Issue
Voting has started for The Greatest Christmas Garden Centre teams
Sponsors line up prizes for the winners of GTN's Greatest Christmas Awards
Explosion in flea population
Anatomy of a Product: Firestorm Heaters
Westland-sponsored Rising Stars finalists announced
Robert Hillier hands over to the next generation
Sarah Raven acquires Taylors Clematis in landmark expansion for brand
Blue Diamond shortlisted in Retail Week Awards 2024
Garden centre group saves over 10,000 meals from going to waste
Bradford Garden Centre group wins National Sustainable Catering Award
Elements of Fragrance launches new range to support Greenfingers
Needlefresh and David Domoney shares videos on growing popularity of Fraser Fir
British Garden Centres launches its new festive advert
Wyevale Nurseries’ salvias raise £1,600 for Perennial charity through garden centre sales
GIMA confirms its 2023 Greenfingers fundraising total
Recognition for vital horticulture sector: House of Lords report highlights industry’s value
Notcutts Highly Commended at PlanetMark Annual Awards
Staff rate Notcutts as Best Employer in regional awards
‘Spooky Halloween Walk’ raises over £1000 for Wales Air Ambulance
Source Home & Gift partners with Retail Economics
Beautiful Borders applications open for BBC Gardeners’ World Events
Firms join forces for 'Future of Plant Retailing' event
Broaden your offer with LifestyleGarden ‘mix and match’
Have you seen the new AMES Companies trade portals?
The complete Glee New Product Showcase Directory - GTN Magazine latest issue on-line now
Bestsellers Top 50 charts every week
Get your copy of GTN Xtra
Josh to speak about ‘The Future of Garden Retailing’ at GCA Conference
Pleydell Smithyman continue to develop their team and services
Henry Bell appoints a new National Sales Manager
Soft fruits supplier James McIntyre & Sons join Joy of Plants’ ‘PlantShare’ library
BHETA recruits Lee Martin as Sector Manager for DIY and Garden
FleuroStar winner Sundaville Double Blush Pink fully on track
HTA joins forces to call for Scottish rates freeze
New £300,000 'Nature Hubs' grant fund launched to support community green spaces
RHS announces winners of Partner Garden of the Year
South Leeds garden centre adds ice rink to list of seasonal attractions
GCA’s GROW course on In-Store Security is now live
The best of last week's
Millbrook’s Tammy Woodhouse & Greenfingers’ Linda Petrons poised to give ‘Most Jumperful Time of the Year’
GRIDSERVE Electric Retail Hub opens at Dobbies Leicester
Christmas displays return to The Gardens Group, with sustainability at the heart of the festivities
Dobbies helps shoppers find their “Christmust” in new festive campaign
Wheelie Klips wins national award
ecofective® Organic Superfood Ideal for Peat Free Compost Wins Sword of Excellence
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Have you seen the new AMES Companies trade portals?
Designed to build a closer relationship with its customers

As the AMES Companies continues to bring to market more and more gardening expertise through its market leading product portfolios, whilst also future proofing its heritage brands, it will come as no surprise that the company has also improved its facilities for customers. The new trade portals – dedicated to each brand – are now live and offer 24/7 access to multi-layered asset libraries to support sales.


Representative of efforts that the AMES Companies is undertaking to support its customers throughout every step of the retailer journey, these new dedicated portals, available for the Kelkay, Apta, La Hacienda, Easy Fountain and all-new AMES Tools brands, provide everything retailers need to easily find, list and sell every product from every brand.


Each portal includes access to the 2024 AMES catalogue, image libraries full of lifestyle and cutout imagery that’s perfect for use in marketing content and social media campaigns. You can also find POS guides and product databases, which provides information on everything from barcodes to short and long product descriptions, available colourways, dimensions and key features and benefits.


Where applicable, instruction manuals and product guides are also featured, enabling retailers to become experts on key products or to share with consumers to support their shopping experience.


Caroline Elliot, Product & Marketing Director at the AMES Companies said: “As our brand portfolios continue to expand, with new product offerings and new range presentations, the introduction of the new trade portals could not have come at a better time. Curated to offer everything retailers need to maximise sales or create their own marketing and social media content to entice, educate and engage with customers directly, our trade portals are the perfect one-stop-shop and are demonstrative of our commitment to ensuring our retail customers are supported throughout every step of their ‘AMES Companies’ journey.”


Beyond the portals

Whilst the new trade portals offer an unrivalled resource for retailers, the support available does not simply stop there. The AMES Companies also proudly provides its customers access to the most comprehensive product portfolios on the market today. Benchmark setting marketing provisions and customer service levels, are further bolstered by near 100% stock availability and delivery service level agreements that continually exceed the market standard. What’s more, the company is undertaking a series of significant investment plans which will offer even more value across the board in both the short and long-term.


Caroline added: “There has never been a better time to be an AMES Companies customer. We’ve been working tirelessly to ensure that the customer journey, from start to finish, is as effective as it can be. Through multiple key touchpoints, 24/7 support and a product portfolio that leaves no corner of the consumer wish list untouched, we believe we have created our strongest proposition yet, and one that will enable retailers to thrive in the coming season and beyond.”


Find out more

The AMES Companies trade portals can be found online via each brand’s website – look for the ‘trade’ link in the top right-hand corner. Available to existing customers only.


Find out more about the AMES Companies by visiting


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