Crest Garden announced two new marketing appointments this week.

Marie William (far left) has joined Crest Garden as a product manager, with responsibility for the Kent & Stowe, Flopro, Plantpak by Crest ranges. She will also seek promotional opportunities and help to develop the brands.  Joining from Gardman, she brings a wealth of knowledge from the garden and home-style markets where her priorities included sourcing, negotiation, range simplification and analysis. Before Gardman, Marie was at London-based Brand Addition, where she was responsible for creating, sourcing and developing promotional merchandise on behalf of leading brands.

Natalie Searle joins Crest from the Royal Horticultural Society, where she spent five years as their marketing manager in the media and events teams. Natalie brings with her a vast knowledge of the garden market and expertise in traditional and digital marketing, including web development, SEO, analytics, social media and advertising.

Natalie will focus on developing the marketing propositions, brand position, packaging, display, overall group literature and social media.