Henry Bell & Co, a leading and long-established name in the animal feeds industry, has secured a 12-month primary supplier contract for its wild bird food and accessories range with the Tillington Group for a third year running.

The move will see the entire Henry Bell Wild Bird Care Collection, with its 200-plus products, on sale throughout 41 nationwide garden centres belonging to Tillington’s 10 independent member companies.

“It’s great news that we are the group’s primary wild bird care supplier once again,” said Henry Bell managing director Thomas Lee.

“As a family business ourselves, we are always keen to support fellow independents and our relationship with the Tillington Group continues to go from strength to strength.

“Henry Bell is well known for its customer-first approach and exceptional service, and we always take a real pride in the products we offer. The fact that the Tillington Group has chosen to work with us for another year really speaks for itself and I am delighted.”

Tillington Group Category Manager Ben Stevenson added: “The Henry Bell Wild Bird Care Collection sits extremely well across our range of independent garden centres, where its products certainly prove popular with our customers. As primary supplier, Henry Bell is a great company to work with – stock is always available, there’s a great range of POS material, and sales and merchandising advice is there when we need it.”