Ladies fashion brand Klass has opened a concession at Longacres’ Bybrook Barn, Ashford. The 400 sq ft unmanned concession is on the main walkway adjacent to the centre’s existing clothing offering.

“The invitation into one of the Longacres centres as their only clothing concession is a partnership that we are thrilled about and, along with all of our existing garden centre partners, we hope to grow and strengthen that relationship in the future,”  said David Cohen, Klass Retail’s operations director.

Klass has opened more 60 garden centre concessions in the UK and Ireland over the past five years. New ranges can be delivered on a weekly basis, helping to increase dwell time and customer re-visits.

In September, Klass opened Hetland Garden Centre, where initial sales have been promising.

Longacres director Julie Erridge said she was delighted with the the new Klass department. “We successfully trialed Klass in the spring so, to be able to introduce another fashionable element to our existing ladies wear offer in Bybrook for the autumn season is very exciting. The shop-fit provided by Klass really elevates the presentation of the product and raises the profile of the entire fashion and accessory department.”

For more information, call David Cohen at 01706 868 002 or email him here.