Exhibition organiser Hyve Group is set to run three virtual forums next month – Autumn Fair @ Home, Glee Gathering and Fashion Together.
These forums will provide exhibitors and attendees with the opportunity to showcase and discover new products, engage with suppliers via ‘The Virtual Showroom’, and hear market leading content from retailers and trend forecasters on what 2021 may hold for the industry and how they can kick-start their own sales now.
Glee Gathering will also see the return of GIMA Connect, a virtual edition of the GIMA Speed networking, as well as giving buyers the opportunity to watch the Dragons’ Den style New Product Awards led by GTN Xtra and Glee.
GIMA Director Vicky Nuttall is supportive of the virtual Glee Gathering saying: “GIMA will continue to support Glee and we will host a virtual GIMA Buyer Connect matchmaking session that will connect our members to new buyers. We are pleased that Glee are hosting this free of charge event for the industry in order to drive trade in the critical September period. Garden Centres and suppliers have both been incredibly busy for the last few months and this is a great opportunity for our members to connect with buyers and talk about what’s new, and hopefully build their sales pipelines for 2021.”
With retail consumer sales on the increase, an essential part of Glee Gathering will be the product showcase hours. These will give buyers the opportunity to discover 10 brands within their chosen category that have new products and are ready to be delivered. A number of key brands have been invited to submit 5-minute videos showcasing key products and inviting buyers to get in touch with them. These showcase videos, once broadcast will also be available on demand for at least a week, giving buyers the opportunity to catch up, or re-watch and brands an additional opportunity to be seen and discovered.
There will be a dedicated video product showcase that will run over two days, allowing over 120 brands to showcase their newness in a video first approach in the following categories: Garden Care, Outdoor Entertainment and Decoration, Landscaping, Home and Gift and Petcare.
Glee Gathering is taking place on 15th and 16th September 2020.
Glee Birmingham 2021: 14th- 16th September 2021 https://www.gleebirmingham.com/