In This Issue
Blue Diamond now 3rd largest Garden Centre Group in the UK
Lancs grower is latest victim or rural crime
42 more Homebase closures named as former owners lick their wounds
43% of gardeners use weedkillers, survey suggests
Beardshaw lends weight to bee and wasp sting awareness campaign
Hilliers set out to make a family's dream come true
Multiple triumphs for Haskins in GCA regional awards
Thinner cut turf makes for healthier lawns says STRI research
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Focus on garden centres drives 45% growth for Peckish
Walk into a 'green oasis' at Plantarium
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Analyst plays down risk of glyphosate ban following $289m award to cancer victim
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Who will take up the gardening sales gap as at least 60 Homebase stores close?
Gardman stock rebuild delayed by production constraints
Monsanto ordered to pay $289m damages in Roundup cancer trial
August lows at heat takes its toll
GCA announces Ruxley Rose finalists
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Focus on garden centres drives 45% growth for Peckish

Westland says focusing on the garden centre channel has led to 45% growth year-on-year for its Peckish range, making it the bird care market’s fastest growing brand.

 

Support for garden centres and independent retailers has been a key strategy for the company in a market worth an estimated £300 million.

 

Since its relaunch in September 2017, Peckish has become the leading brand in the RTU feeder segment, with a 50% share.

 

A series of summer roadshows has helped to drive demand, with trade events at four locations showcasing new Peckish products and easing the buying process for retailers.

 

Westland has invested heavily in packaging across the Peckish range after customer feedback consistently showed that storage convenience is a valued benefit. Around 80% of Peckish food products, including all small bags, now have re-sealable packaging.

 

Fourteen new products, launched to the trade on 1 August, will be showcased at Glee next month. Highlights include squirrel-Proof suet pellets and a variety of decorative feeders and bird tables as part of the Peckish Secret Garden Range. Eight new promotional packs and point of sale displays will be available specifically to garden centres.

 

Meanwhile, Westland has strengthened its dedicated garden centre sales team, which now numbers 40.

 

Rachael Dickinson, senior marketing manager at Westland, said: “Our strategy is to drive business to garden centres. To do this we have invested heavily in this channel and it is already paying off with 45% growth. Our sales team are not agents, they are dedicated and knowledgeable with a genuine interest in the products and an invested concern in supporting the garden centres. We anticipate that our new products, with supporting marketing and sales materials, will further our growth and continue consumer demand for the Peckish brand.”

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