With less than two months until Christmas, how excited are different regions of the UK about the festive season – and who is going to spend the most?
New research among more than 2,000 UK adults by events marketing company Evvnt suggests that more than half of those questioned said they were ‘excited’ or ‘very excited’ about Christmas, with women (58.4%) are far more excited than men (47.7%).
Meanwhile, on average, UK adults are looking to spend £412 on average on Christmas related activities this year – amounting to a total combined spend of £20.5bn across the country.
It varies by region, the survey discovered:
Scotland (58.8% of respondents said they are excited or very excited)
London (58.5%)
North East (57.5%)
Yorkshire (56.5%)
North West (54.6%)
South East (54.1%)
South West (51.5%)
East Midlands (50.4%)
East of England (48.9%)
West Midlands (48.2%)
Wales (47.3%)
Northern Ireland (40.7%)
And so does the expected Christmas spend:
London (adults in London expect to spend £512 on Christmas presents and activities this year)
Northern Ireland (£486)
Wales (£446)
North West (£440)
West Midlands (£432)
North East (£426)
East of England (£417)
Yorkshire (£382)
Scotland (£375)
South West (£372)
South East (£356)
East Midlands (£335)
Richard Green, CEO and Founder of Evvnt, commented: “It’s still many weeks away, but Christmas is starting to consume people’s attention. Today’s research shows just how many people are already excited for the Christmas period, with Scots and, perhaps more surprisingly, Londoners topping the list of places where the festive spirit is really taking hold.
“More impressive is the sheer amount of money that will be spent by the UK public over the Christmas season. From presents and parties to pantomimes and puddings, the country is estimated to spend a whopping £21 billion over the festive season this year – the trick for those organising Christmas events and activities is to ensure their marketing efforts lure in merry crowds to make the most of this busy time of year.”
