Garden centres see sales increase throughout their stores
Everything in the garden centre is on the up! Even the tulips in the Dutch bulb garden at Keukenhof have started to bloom – just three weeks late after such a cold start to spring.
So with gardens suddenly bursting into growth it’s no surprise that garden centres, and all of their departments, reported increased sales compared to last week and also higher than the same time last year.
Evidence of higher sales volumes can be found in the Epos data from garden centres, supplied for GTN Bestsellers.
Just take a look at the GTN Bestsellers Top 50 sales volumes compared to the same week last year:
Garden Products – up 37%
Veg-2-Gro – up 55%
Growing Media – Up 55%
All items index – Up 45%
As the season is running three weeks late, our annual sales peak is most likely to be around the May Bank Holiday – as it was in 2011 – and then it could go mad for the rest of May. Have you got plenty of promotions planned for May to ensure you get more than your fair share of the garden buying that will surely happen?
If you’ve got any interesting and innovative plans for the month ahead that you’d like to share with fellow GTN Bestsellers readers then email trevor.pfeiffer@tgcmc.co.uk
