Staff of Grosvenor Garden Centre, part of the Blue Diamond group, have been working hard to make their Christmas displays special this year...right down to the smallest detail of finding a new supplier for their elves...
Blue Diamond boss Alan Roper says: "Points of difference set you apart from the rest. They can be on a large scale like the design of a garden centre but can also apply to small things like an elf in a Christmas display.
“You must question everything you do,” he says. “Attention to detail is key, whether it concerns merchandising, the products you buy or the design of the centre. You have to ask yourself, what would make us different from our competitor?"
Blue Diamond bought Grosvenor near Chester earlier this year, and already the garden centre has seen many changes.
And Alan promises that the garden centre's Christmas display will be the best it has ever been.
"I'm particularly pleased with the elf display. You won't have seen anything like it in the UK. We found an American supplier and the quality is of the highest standard."
For the full interview with Alan (pictured below) see the November issue of Garden Trade News.
