Following the success of Glee at the Yard in September last year, Woodlodge’s showroom will open its doors once again to welcome customers and launch the company’s brand new 2022 product offering.
The purpose-built facility will now be permanently based at Woodlodge’s Tetbury head office, where buyers will find the company’s extensive collection of pots and gardenware on display to browse at their pleasure. Open throughout the year, every customer can talk directly to a Woodlodge representative, renowned for their in-depth knowledge of the on-trend garden range which offers optimum sales solutions for garden retailers.
The Gloucestershire based premises will also give buyers a sneak peek at the new product portfolio, which will be showcased at Glee in September. Opening on 19th July, retailers will be able to view the full Woodlodge market-leading range earlier and will be able to plan their ordering levels accordingly before the exhibition itself. Whilst last year’s restrictions have now been lifted, the safety of our customers remains our priority, with Glee at the Yard set to showcase brand new additions, extending portfolios and existing collections.
New for 2022 is the RHS range of pots and planters. Available to pre-order, the range accredited by the Royal Horticultural Society, will include both classic and modern designs in a variety of sizes. This timeless collection will consist of standard terracotta, as well as glazed designs and lightweight fibreclay pots, with the RHS stamp providing consumers with both prestige and confidence when purchasing.
The Honey & Wild range of garden décor has been going from strength to strength following the acquisition of Adobe Wholesale and The Garden Foundry last year. Made up of an exciting and quirky collection of giftable, decorative garden ornaments and accessories, Honey & Wild capitalises on the current trend for taking the ‘inside out’, driving sales both now and well into 2022.
Garden centres can expect to see new illuminated garden mirrors to make light go further outdoors, whilst the introduction of wildlife and insect houses will offer homeowners a significant opportunity to engage with nature, which became a popular pastime during lockdown. The Down to Earth range will also be updated to include the latest ornamental plant supports and garden sundries.
With outdoor living and entertaining becoming more important than ever in the past year, Woodlodge’s furniture and fire pit range is being extended. The new, luxury furniture offers retailers al-fresco items that turn gardens into a fifth room and act as extension to homes. With many investing in such big-ticket items, Woodlodge is also delighted to add furniture covers to the mix to protect from the harsher elements during the cold months.
A number of new designs have been added to Water Studio, Woodlodge’s plug-in-and-go water features. The calming new fountains boast both competitive price points and curated designs and will be able to view in the showroom.
The explosion in the popularity of houseplants and increase in consumer awareness of their health benefits has brought about an update to the Root Indoor range. Offering both classic and contemporary planters, the new designs will blend in with modern and traditional interior décor, allowing buyers to reap the benefits from one of the fastest-growing categories in garden retail.
Michael Wooldridge, Director at Woodlodge said: “Glee at the Yard last year was a great success and allowed us to meet up with existing customers and those who perhaps hadn’t considered us before. We wanted to create a facility that gives retailers the chance to view our products earlier in the year so they can reflect and adapt their orders for next season. Our newly built 10,000 sq. ft trade showroom will capture the imagination of buyers with new product development and ranges providing consumers with inspiration for their gardens.”
Woodlodge’s showroom tours can be booked by appointment by speaking to their local sales manager or emailing email@example.com . To ensure the safety of staff and all visitors to our site, Woodlodge will provide hand sanitisation facilities.
For those retailers that are unable to visit the showroom, Woodlodge will be exhibiting these exciting new releases at Glee on Stand 6J30-20A31.
For more information on Woodlodge’s new ranges for 2022, please contact your local sales representative or visit www.woodlodge.co.uk