Broadcaster David Domoney and Blue Diamond managing director Alan Roper have joined together to produce a new television programme to be exclusively available on YouTube.
Titled “Step-by-Step Gardening with David Domoney at Blue Diamond’s Bridgemere Show Gardens,” each episode explains all aspects of garden activities in an easy-to-follow format, with the goal to engage and empower viewers to tackle and enjoy the pursuit of gardening.
The hugely successful pilot of three episodes combined has already topped an eye-opening million views. It’s YouTube's most viewed gardening programme series in 2025.
Ofcom’s latest report confirms YouTube is now the UK’s second most-watched TV service. UK viewers spend over 39 minutes a day on YouTube, including over 16 minutes watching on the living-room TV and growing . The shift spans all ages: children 4–15 most often start their TV session on YouTube, 16–34s have grown YouTube-on-TV time to over 21 mins per day, and 55+ have almost doubled their time on YouTube. That’s why we’re prioritising YouTube to reach families and gardeners at scale.
Alan Roper says, “TV gardening has become too abstract, focusing on wistful camera shots and dubbed in bird song, missing the practical advice which is very much needed. Historically, TV gardeners like Thrower, Hamilton and Seabrook captured this essence with practical advice. David Domoney has that same touch, whilst being an engaging personality, with a down-to-earth approach, plus with knowledge and a passion for horticulture. He is the perfect broadcaster to reinvent the step-by-step format to gardening for both new and experienced gardeners.”
The programme will be co-owned by Domoney Ltd and Blue Diamond Ltd and made by Domoney’s Production company, shot at Blue Diamond Garden Centres’ Bridgemere Show Gardens. David Domoney has over 300,000 YouTube subscribers, which has turbocharged the success of the viewing and is set to rise. 17 new episodes are planned over the next year, one a month, then fortnightly in March, April, May and June.
David Domoney says, “For years the industry has yearned for a television gardening show to educate and inspire, and just as importantly, a TV show to coincide with when customers are actively shopping for monthly specific garden plants and products. It makes perfect sense for television and garden retail to team up and deliver this. I am delighted to work with Alan Roper and his team to pioneer a new garden show, which is real gardening for real people and dovetails its inspiration to the garden industry’s calendar. The education and motivation from this step-by-step series will benefit all garden retailers, manufacturers, importers and growers.”
The new October episode of Step-by-step is transmitting Friday 26th September on YouTube at 5pm.
To see the trailer of the show please click here.
