A challenging Christmas...but not for the Bestsellers
This week's GTN Bestsellers focussed on Christmas 2017, which many garden centres described as “Challenging.” Indeed overall trading was down on all of the previous three years in the run up to Christmas, as our All Product index graph below shows.
Some ground was made up with Week 51 being a full week, but not enough to make up the lost ground.
However the sales volumes of the Top 100 Bestselling Christmas product told a different story, up by 22% on last year. Our graph of the weekly GTN Top 50 Christmas products shows the increase in these bestselling line sales ran right through the season.