In This Issue
A Perfect Storm Hits the Garden Market
Sales pick up during Lockdown 2
Five creative ways to enhance your takeaway service during lockdown
Clipglove scores a Hat Trick in Gardeners’ World Review!
Profits up at Notcutts in year to February 2020
GTN's Greatest Christmas Awards are back!
Plant sales – a third up since re-opening
Gardenex organises webinar on ‘Beyond Transition: the steps UK exporters should take now!’
HTA calls on Government to delay implementation of plant health regulations
Further your professional development with the Ball Colegrave Scholarship
“The Smart Show must go on…line!”
Sales fall by 5.5% in Lockdown 2
EcoGro launch a range of specialist sustainable plant foods
RHS to launch rosé wine in time for Chelsea Flower Show
Tong Garden Centre wins Outstanding Employer award
APL Awards 2021 – finalists announced
GTN November issue now on-line
Get your own copy of GTN Xtra
The sale of pot feet keep volumes up
Picks and Clips help to drive up Christmas sales
Lockdown hits Wild Bird Care sales
GROEN-Direkt’s Spring Showroom: February 2-3 2021
Brexit webinars to support global ornamental horticulture industry
The best of last week's
Barton Grange Christmas 2020 - Exclusive GTN Xtra Photo Tour
Homebase up for sale after recent overhaul
Little Dobbies opens in Edinburgh
Simpsons expands with purchase of Aberdeenshire garden centre
Thieves break into Dobbies Garden Centre
Garden Centre Photo Tours
Haskins Snowhill re-opens after £15m re-vamp
British Garden Centres open their 58th centre at Thatcham
Bestsellers Top 50 charts every week
Buy your subscription to the GTN Bestsellers printed weekly newsletter
All the latest news from the world of pet products
Laughing Dog brings innovation to Christmas with festive treat
Lockdown sparks surge in love for 'man's best friend'
Unleashing holiday cheer with Purely Pets Top Trump packs
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A Perfect Storm Hits the Garden Market

Following on from GTN October issues' compilation of New Gardener Research we invited Phil Pond of Scarlet Opus, who provide future lifestyle, consumer & design trend intelligence for garden sector manufacturers & retailers, to give a wider perspective on what has changed during 2020 and the previous five years and the implications for garden retailing over the coming years.


"As life settles during 2021 many people will become stretched financially, overseas holidays will be a luxury that many (perhaps most) will not be able to afford as well as eating out, or even ‘popping to the pub’. Outdoor lounging, al fresco dining, exotic escapism, adventure and calming connection to nature; previously all satisfied during ‘holidays & weekend trips’ will have to be achieved in our homes, our ‘outdoor room’ … the garden.


"Post 2020 people may well be forced to live more modestly, but they are likely to want to live more fully in terms of experiences ... and many (if not most) of these experiences will be lived in their homes & gardens; or those of their friends & family


"This is both the challenge and the opportunity facing the entire supply chain to the world of the home and garden. Seeing this year as a one-off ‘boom’ is to misunderstand the fundamental shift in consumerism from the frivolous, to the family & home. And that means that the industry will not innovate as is needed, it won’t ‘gear up’ for omnichannel shopping (an activity that is seamless between on & offline). It won’t create the Garden Centres of tomorrow (so desperately needed) that will inspire, educate, support, engage and facilitate experiences, adventures and memories. And then, it would only have itself to blame …"    


Read the full article in the November issue of GTN, out this week, or read the on-line viewer version below:




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