On 10-13 June the heart of the horticultural innovation will beat again across 27 locations in the Netherlands and Germany as 56 plant breeders present their latest pot and bedding plant introductions at FlowerTrials.

Attracting over 5,000 visitors from more than 80 countries last year, the event has become a vital destination for professionals seeking cutting-edge plant varieties, new market concepts and international collaboration. Compared to last year, pre-registrations for the 2025 edition have increased by 30%, underscoring the growing global interest in the event.

Innovations tailored to grower and consumer needs

For breeders, FlowerTrials offers the perfect stage to showcase the latest innovations at the ideal moment in the season – when plants look at their best. Many exhibitors will highlight innovations specifically tailored to grower and consumer needs, such as improved heat and drought tolerance, more efficient cultivation habits or entire plant series that require less to no plant growth regulators. The opportunity to discuss these novelties directly with breeders and receive cultivation tips provides growers with valuable insights.

For retailers, FlowerTrials offers an inspiring preview of what’s next in ornamental horticulture. Beyond the plants themselves, the event emphasizes retail-ready concepts and storytelling solutions that reflect changing consumer preferences and current trends.

Preparing your visit

To get the most out of FlowerTrials 2025, visitors are encouraged to register in advance atflowertrials.com and start planning the week using the route planner to create the most efficient journey. Each exhibiting company has a dedicated webpage where a preview is published from some of the innovations that will be on display in week 24. Novelty previews are also shared via the newsletter and social media on Facebook, Instagram and LinkedIn.