'Love the Plot' promo proves its value for Halloween
The ‘Love the plot you've got’ award Silver winners in GTN's The Greatest Awards – St Peter’s Garden Centre at Worcester – are making the most of their ‘Love the plot you've got’ displays by theming them for Halloween to drive seasonal sales for half term week. Then after half term they will be turning them into ‘Love the Plot you've got’ Christmas displays. The ‘Love the plot you've got’ campaign organised by the Garden Industry Marketing Board proved really useful for many centres during the summer but it also has year-round appeal to drive increased gardening sales to less experienced gardeners. And during the Christmas trading period you are sure to get footfall from younger families. A stunning Christmas related ‘Love the plot you've got’ display could result in more of them coming back next spring.
|